I'm super stuck and don't know what to do

Stike96

I Love YTtalk
Hi all, so I've got a tech channel that I have been running for over 3 years now and I honestly feel like the channel is pretty much dead. I have almost 2,300 subscribers but pretty much none of them watch my recent videos so I pretty much still feel like I'm sub 100 or something because none of them really interact.

So here's what happened with my channel, I started off with how to videos mainly and some software reviews and stuff. I later went on to start doing hardware reviews and went on to ditch how to videos because I felt like they wouldn't attract an audience that would go on to watch other videos (which I think has happened because those vids drive a lot of subs and views). I also did top 5s and vs videos and stuff. So I did that for a bit but I felt that those types of videos took up too much if my time with very little engagement, (they often took 3-4 days to make and I made them all weekly).

So at one point I decided that I would do videos that took a lot less time to do and would be more unique and new (there are already a lot of tech reviews out there) so I decided to do weekly tech news videos. So I'm on episode 8 of it now and the most recent video only has 13 views around 4 hours after releasing it today and I just feel like I've hit a brick wall with this whole YouTube thing, I just feel like everything I do doesn't work out and after having done this for three years I feel like I'm beating a dead horse at this point.

I don't know of I should just start a new channel, keep doing what I'm doing and crossing my fingers, go back to reviews and stuff or what. I'm just so stuck and I really need another youtuber's advice at the moment because I don't know what to do.

Thank you all in advance
 
My honest opinion to you is start a new channel if you wish. At this point if your subs are dead thats your only option.
 
Those subs can still serve the purpose of making your channel at least look more respectable. Like many have pointed out before, people tend to subscribe to channels that already have a decent following. If you start a new channel, you're back to 0 subscribers. That's just another ladder you have to climb in order to get back to where you were before. Will you have more engaging subscribers? Maybe, but that's no guarantee.

In any case, you have to make searchable and relevant content. YouTube these days follow trends more than any other medium. If you can get on a trend before it becomes big, you can reap the benefits. Regardless of how many subscribers or views you're getting now, your main focus should be making content that people are looking for and making sure you market/promote it so that people will actually see your videos. Expecting it all to just show up is a recipe for failure.
 
PictureFIT actually said it pretty well. You can't expect youtube fame overnight. I guess having subs makes it look "better". Also your view / sub ratio isn't TERRIBLE. Considering you get youtubers with like 2 to 3 million subs and they get like 300-500k views per vid... not everyone of those subs will watch every single video. Look at PewDiePie does he get almost 50m views per video? Absolutely not. He gets a lot of views but not the same amount or even near what his subscriber ratio is.
 
I'm in the same boat, but on a smaller level. I have about 550 subs, and I get about 40-50 views in the first week of each new video. I took a long break, and my community just died.

I think you should keep your channel, but maybe change up the format of your videos. I know it's frustrating not getting the views you want, but take this time to experiment with your videos. Try making shorter videos, or try different subject matter, different presentation, anything. Experiment a little more, and find something that gives you some results, and then start producing lots of that type of content. Don't get locked into making a certain type of video, if it's not working. I dropped two series I was making because they just failed on getting views, subs or interaction. Don't let those failures frustrate you, just learn from them. Try to figure out why those videos didn't get views, or why people aren't interacting.

The one upside to not getting a lot of views, is you aren't at risk of losing your audience while you figure out what works.
 
Keep your current channel.
Having that amount of subs will raise question marks in people's minds when they see you channel - the concept of "if he has that many subs, why is that the case?" will pop into their head. This will create curiosity and they will check out your channel. So you have that going for you. It is easier to relight a fire (in this case) than to make a new one.

Go back to your old style of content that worked, then suggest your new content to the viewers of the how to videos. For example, if you do a how to on installing a RAM chip into a desktop computer (simple how to but bare with me) - you could then suggest mid way through and at the end your run down of the "top 5 ram chips to use".
Applying that technique may get you some more views and even, subscribers.
Focus on promoting your new content and let the old style of content keep your channel ticking over (from a stat viewpoint). There is no harm in doing both your old style to help get views and your new style to get a wider variety of fans.

Do a giveaway. Put out various videos on your channel, in an attempt to get your subs' attention, about a subscriber giveaway. Something like, over the next X amount of time I will be watching stats and at the end of X amount of time - the most active subscriber will win the giveaway. Thus, attempting to regain some of your lost subscriber base to restart your channel. This also adds an incentive for people to be active on your channel, as you may do another "most active sub" giveaway in the future.

Just a few tips on how to relight that fire. It still has smoke, don't stamp it out just yet.
 
Like others have said, stay on your current channel and just work on reinventing it. There is no reason to scrap it in my opinion. If you don't like any of your old videos or you feel like they detract from the over all quality you can just make them private or something.

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