SomeGuyDude
Just some guy, dude.
PewDiePie is an interesting case study. The reason he rose like a damn rocket is thanks to a LOT of factors. The fly-by:
TBH I think it's probably better for our egos if YouTube didn't promote small channels. As long as we're the underdogs, we can all sit around going "man I'm just as good as them, if only YT would give me that kinda help!" But imagine a day when YT starts actually curating quality small channels... and yours never gets the attention. Oh that's gonna be one hell of a blow to the ol' self esteem.
- YT promotes locally and PDP is a Swede who has also lived in a few other countries, so his videos were given local preference in multiple countries.
- He's European but speaks English. That means he had time to build up a pretty big Euro audience before he even started rising in the West. The odds of any of us suddenly finding a big Italian or a big Norwegian audience are basically zero.
- YT cares about view time overall. It doesn't matter if you make an incredible 15 minute film that will bring audiences to tears and deserves an Oscar. If you make one of those a month and each one gets 20mil views, but I make a 15 minute every day and it gets 1mil views, I'm more valuable by a good 33%.
- YT cares about retention. People binge watch channels like PDP's, so the fact that someone will burn through dozens of his videos in a sitting makes his channel more "valuable" than fewer uploads.
TBH I think it's probably better for our egos if YouTube didn't promote small channels. As long as we're the underdogs, we can all sit around going "man I'm just as good as them, if only YT would give me that kinda help!" But imagine a day when YT starts actually curating quality small channels... and yours never gets the attention. Oh that's gonna be one hell of a blow to the ol' self esteem.