Check my channel out man and let me know what you think I appreciate you helping people out !
Hi Teh Pickelz,
Thanks for waiting so graciously for me to get back to you. I spent some time on your channel today and I have some thoughts I’d like to share. Here we go.
- You have a clear introduction video in which you state who you are and what you’re going for with your channel. Whether you’re writing a book, giving a speech, or making a YouTube channel it is so important to lay out your thesis and objectives right up front, and you did that very well. Nice work.
- On the other side of that coin, it’s here that we run into what I think will be the biggest problem with your channel moving forward. It only took about 30 second of your introductory video for me to feel like I really wouldn’t enjoy listening to you. While you did a great job of making a clear channel vid, you did a very poor job of using the video to sell viewers on why they should want to watch what you do. The humor didn’t hit and you came off as smug and rude. Now, please stick with me here, because I don’t want you to get discouraged. I watched more of your videos and came away with the impression that you’re a fun and decent guy, but in your intro video you chose to go the tough route and it just didn’t play well. When it comes to YouTube and gaming channels, there are about a zillion choices out there and people are usually going to invest their time only in watching someone they root for and like. You are the star of the channel and you’re the reason people will watch, but that means that if the channel isn’t doing very well it’s also because of you.
- In light of this, I’d encourage you to reconsider how you’re presenting yourself. You don’t have to be over-the-top nice, but you might consider reframing your presentation so that viewers feel like they’re more in on the jokes and trolling. Right now the tone feels more like we’re on the receiving end.
- One way to build a connection with your audience and to make them like you (even if you are doing some light-hearted trolling videos) is to let them see you. If you show your face and speak to your audience they’ll feel less like the butt of your jokes and more like they’re having a laugh with a friend about funny things from the world of gaming.
- I’ve mentioned this in other reviews, and it’s just a matter of preference, but I’ll throw it out there again anyway. I consider dialing the swearing back a lot. All words are useful in one way or another, but certain words wear out their welcome more quickly than others, and hard profanity fits that description. It just doesn’t sound sharp or witty and, even though you might not feel the same way when you watch, it’s a turn off for a large portion of your audience. I’m not proposing a squeaky clean Sunday School channel, I’m just suggesting that your channel might benefit from using certain words more sparingly.
- You’re a good player. I particularly like the moments in your videos that highlight that. It’s fun to see someone who’s good at something doing it very well. I’m a respectable COD player and have been for a long time, but you’d absolutely shame me if we played.
Clearly you’re at the very beginning of this thing and still developing your brand and approach. You’re talented and have some good ideas percolating here. I mean no disrespect when I say that I think you should reimagine the tone of your channel before you go much further with it. I believe the persona you’re choosing to present won’t attract the kind of viewers you’ll need to generate buzz and advance your channel. I think you’re at your best when you are a little more human and coming off like a big brother who’s invited a younger sibling to watch him play games and rib gamers online. I think you struggle the most when you sound gruff, harsh, and cocky.
Everything I’ve thrown out here is meant to be constructive and is intended to genuinely help you improve your following and develop as a YouTuber. You and I have different tastes and that’s okay. My opinions aren’t necessarily the right opinions, they’re just the thoughts of one guy who was willing to take the time to offer some suggestions.
I genuinely wish you the best as you grow in your skills as a YouTuber and as a gamer.
Take care,
I would love a review on my channel. My goal is to get as popular as possible
Hi Supertraff,
Thanks for requesting a review. I enjoy seeing what other YouTubers are up to, and it’s a privilege to offer an opinion on someone else’s work. In your message you said that your goal is to grow your channel and to do so quickly. I really appreciate you mentioning your goals, because it makes it easier for me to give you quality, honest feedback. I’m going to level some pointed criticisms, but I’ll follow those up with lots of constructive suggestions, so please stick with me through the entire review.
Truth to be told, I don’t think you have much cooking right now, and I think you’ve got a very long way to go before your channel has any chance of gaining traction. The bottom line is that there’s no reason for any non-League of Legends player to ever watch your videos, and potential viewers who do play League of Legends are very unlikely to watch your videos because there are hordes of vastly superior channels out there. What that leaves you with is basically zero potential audience. Here’s what you can do to change that.
- If you’re committed to being a League of Legends channel, then you need to find a way to be different and better than the others.
- In the past you did some stuff on other games, and if that’s your plan, you’d be wise to create playlists to sort those out. It might also be good to create a few show formats that would generate different points of connection for audience members.
- With your current format you have no chance of beating other channels, because most your videos are completely contextless and personalityless. There is literally nothing interesting or distinguishing about most of them other than the thumbnails. However, if you added introductory remarks explaining what we’re looking at, some face time from you, enjoyable commentary, informative gaming/community news, and interaction with your audience, people would have a reason to watch.
- Those videos where we do hear you speak at length are your strongest, but your recording equipment is hurting you. The quality is so poor that it makes listening to you difficult. Better recording gear and more of you will help a great deal.
- As it stands right now, your recent League of Legends videos are the equivalent of someone being dropped out of the sky into the middle of a sport they don’t understand for 45 seconds at a time. That’s not fun or funny. It will generate indifference at best and a hostile reaction at worst. That said, you can address this by playing the role of commentator and educating your audience while also riffing on what’s going on in the game clip you’re showing.
- Currently, your channel has no brand, no host, no format, and no point. Not many gaming channels that lack those things are going to land more than friends and family pity subscriptions. All of that is fixable though, but it takes work. Just throwing some gaming footage on the screen is meaningless, but if you find patterns and points of interest and then present them to viewers, they’ll like you for your insights that take them deeper into something they already have an interest in.
- Again, the number one solution to all these weaknesses it YOU. More you makes the channel better. You can inject your videos with more humanity by being verbally and visibly present in your videos or by being highly creative in your editing. Shows need a star; a main character to succeed, and right now the main character is pixelated characters on a screen. That’s not compelling enough to make people watch. You need to be the main character, and you need to bring value to your viewers (humor, knowledge, comradery) to really be an effective main character.
In a way, I sort of feel bad giving feedback, because you really haven’t done much yet and I don’t want you to feel discouraged. You’ve posted a little game footage and some channel art, so you’ve dipped your toe in the water and that’s good; it means you’ve got some motivation and the savvy needed to grow your skills in this area. Making a channel people want to watch with their very valuable free time is work, and if you want to do it right you’ve got a lot of work ahead of you. The thing to consider is how invested you want to be in this. If it’s something you’re really going to tear into, then I’d say you’re in the right place (YTtalk that is). There are tons of people, including me, who’ll be glad to offer advice and kick around ideas with you.
I’m clearly not a YouTube expert so you can take my advice here with a grain of salt, but I have a ton of experience in film, writing, branding, and communication, so if I can help there please let me know and I’d be delighted to think it through with you.
I hope you get what you’re looking for out of your time as a content producer on YouTube, and I’m happy to continue the conversation in the future if that would be helpful.
With humility and respect,
Matt