I am DONE with YouTube

[TinHatRanch]

Too many hands in the cookie jar. There are only so many advertising dollars to go around.

 

[Tarmack]

CPMs have been bad in January since the newspaper, it's how the advertising calender works [DOUBLEPOST=1389703591,1389703535][/DOUBLEPOST]
No, huge channels will have seen a 40-50% drop in revenue too, it's to do with advertising, it always has happened, it likely always will

That said, he just claimed about half a dollar CPM, which is attrocious even for January.

Too many hands in the cookie jar. There are only so many advertising dollars to go around.

The basic theory is a combination of two factors. The companies spent so much in November/December that they have limited money. AND most consumers spent so much in November and December that they also have limited money. This is also why very few big new products launch until end of March beginning of April.

 

[markkaz]

Your article is well written:
http://tinhatranch.com/inside-social-media-how-the-sausage-is-made/#.UtVvWPRDua8

You talk about buying a Soviet Army Winter Hat because it is needed for a presentation. Like you articulated, that video will not likely cover the cost of the hat. I get people who want me to review these $120 - $160 model cars. Oh, no! If the manufacturer wants to send me one to review, I would, but I'm not spending my money to basically promote their cars and I will never see a profit from doing the video.

That's not to say that I don't do money-losing videos. It is important to have a variety of content. But for the most part, each video should eventually cover the cost to produce it as well as make a profit for the content creator.

I will be venturing more into the Amazon referral link business. I did my first test of it for an item in December and I earned around $75. That may seem like a lot to some but in my opinion, it was very poor earnings for the amount of exposure that I gave to that product.

The good news is that CPM is finally picking up again. I hope it does the same for you as well.
Mark

 

[TinHatRanch]

The basic theory is a combination of two factors. The companies spent so much in November/December that they have limited money. AND most consumers spent so much in November and December that they also have limited money. This is also why very few big new products launch until end of March beginning of April.

That is not what I meant. More and more and more channels are being monetized, billions of videos are being uploaded and they have to spread the same advertising dollars over all of these new videos.

 

[TheBatteryChicken]

As bad as my choices might seem on face value (with my content being offensive and giving off an image of completely unprofessional) i actually do a lot of work behind the scenes to build up connections and a portfolio that would allow me to get paid to film and edit videos for other people and other content that does have money in. Anyone who sticks all their eggs in one basket is taking a very big risk

 

[Tarmack]

That is not what I meant. More and more and more channels are being monetized, billions of videos are being uploaded and they have to spread the same advertising dollars over all of these new videos.

Not really. As the audience for YouTube increases so does awareness of it as a platform for advertising, which increases the budgets. There is no easy correlation to be made like that because the advertising dollars aren't staying static. Companies are leaving traditional media advertising in herds. That's not to say that CPM overall isn't going down, but then the perceived impact of online advertising started out very inflated. As time goes on, the actual impact of it is known to a much more accurate degree, bringing the advertising costs more in line with reality.

 

[Shane]

That is not what I meant. More and more and more channels are being monetized, billions of videos are being uploaded and they have to spread the same advertising dollars over all of these new videos.

Find an MCN that will guarantee you higher CPM so

 

[TinHatRanch]

Your article is well written:


You talk about buying a Soviet Army Winter Hat because it is needed for a presentation. Like you articulated, that video will not likely cover the cost of the hat. I get people who want me to review these $120 - $160 model cars. Oh, no! If the manufacturer wants to send me one to review, I would, but I'm not spending my money to basically promote their cars and I will never see a profit from doing the video.

That's not to say that I don't do money-losing videos. It is important to have a variety of content. But for the most part, each video should eventually cover the cost to produce it as well as make a profit for the content creator.

I will be venturing more into the Amazon referral link business. I did my first test of it for an item in December and I earned around $75. That may seem like a lot to some but in my opinion, it was very poor earnings for the amount of exposure that I gave to that product.

The good news is that CPM is finally picking up again. I hope it does the same for you as well.
Mark

Mark,
I always value your opinion as you are one of the few here who are truly successful strictly making videos. I do get products from manufacturer's and I only purchase gear I would use anyways. The hat is a prop and adds something extra to the production. Same goes with video/audio equipment, set elements, etc. I like to do it. The business model is just completely screwed up at this moment. Anyone who understands economics knows that things will eventually shake out. People will quit when not compensated. Enough people quit and YT starts to suffer as they lack quality content. Advertisers stop spending their dollars. A new video platform emerges to "fix" all of YT's errors. It's pure capitalism. YT made a HUGE mistake allowing everyone to monetize their content. Sure, it padded a few quarter's bottom lines but in the long run it will hurt them.[DOUBLEPOST=1389721015,1389720899][/DOUBLEPOST]

Not really. As the audience for YouTube increases so does awareness of it as a platform for advertising, which increases the budgets. There is no easy correlation to be made like that because the advertising dollars aren't staying static. Companies are leaving traditional media advertising in herds. That's not to say that CPM overall isn't going down, but then the perceived impact of online advertising started out very inflated. As time goes on, the actual impact of it is known to a much more accurate degree, bringing the advertising costs more in line with reality.

See what I just wrote. Creators have to be compensated...or they simply stop creating. Sure, there are few out there that will for the sake of creating but not enough. Viewers will move on to other platforms when all YT has to offer are crap videos.

 

[Tarmack]

See what I just wrote. Creators have to be compensated...or they simply stop creating. Sure, there are few out there that will for the sake of creating but not enough. Viewers will move on to other platforms when all YT has to offer are crap videos.

There's been no indication that this is happening on that grand of a scale. You mentioned half a dollar CPM which is attrocious, but that is not the norm even in January. Most creators do get compensated rather well. I wish I had some kind of advice though, but beyond contacting survival related companies (climbing gear, camping gear, etc, etc.) CPM is tricky beast to influence directly from the channel level. CPM is primarily based on the audience your channel draws, not your channel itself.

 

[markkaz]

Not really. As the audience for YouTube increases so does awareness of it as a platform for advertising, which increases the budgets. There is no easy correlation to be made like that because the advertising dollars aren't staying static. Companies are leaving traditional media advertising in herds. That's not to say that CPM overall isn't going down, but then the perceived impact of online advertising started out very inflated. As time goes on, the actual impact of it is known to a much more accurate degree, bringing the advertising costs more in line with reality.

There is some truth to the fact that YouTube has more places to run ads then they have ads to fill them.

http://www.reelseo.com/youtubes-cpm-godown/

That article is only a few months old.