How to improve my series SEO?

Super Pawsitive

I Love YTtalk
Alrighty then. This is a problem I've had for a while that I'm just now deciding to tackle.

Right now I have three series(es?) on my channel. They are:
  • SPReviews
  • AfterThoughts
  • WorthAPlay
As it stands, one of these three isn't very good at appearing in search results. That series, being "Worth A Play". So my question is, how to I make this series more search friendly?

At the moment, the series is an indie spotlight/mod showcase type show. Where I talk about indie games (typically new and noteworthy) and why I think they're "Worth A Play". Though, it really sucks because of all my videos. These under perform, and that is a shame. So I would like to know. How would you recommend me to better optimize the show to be shown in search results?

I can't seem to link my most recent video, (which is my example of a video that just can't be found in search results if you look for it). So, if you want to see the video PM me? o:

Otherwise, I make titles very straight and to the point, video descriptions hold keywords and all sorts of goodies, and tags are hopefully optimized to the best of my potential.

Any recommendations? Tips? Tricks?

All feedback is appreciated!
 
If the games are cheap or free to play, make sure to include that in the keywords. Maybe also include what kind it is: moba, puzzle, shooter, mmo, rpg, ect.
 
There are many factors in SEO, there being: Audience Retention, engagement, click spread (what I call it), shares, embedding/linking, titles description tags, and smaller miscellaneous factors.

Audience Retention. This one is probably the most important one on the list. If a user clicks on a 10 minute video and leaves after 30 seconds, then more do that in the future and the majority does that, YouTube will recognize it as a bad video and rank other videos that are similar higher. Since that video drives people away, it is unsuccessful. The fact that a lot of the time when some people find a bad video, they stop watching YouTube. YouTube knows this, so they enforce the videos that people actually watch. If a video has a high Audience Retention rate, YouTube sees that people like watching. People who are enjoying YouTube averagely watch more videos in the same session. You need to construct your videos in a way that will keep people watching for a decent amount of duration. Leave no dead spots that people will be bored of to leave. Watch every video you make. While watching, do not imagine it to be your video. Instead, imagine yourself to be a random internet spectator. Would you keep watching this if it were not your own video? What parts got boring as a spectator? What parts were the most interesting? Find these.

Engagement. This one is important too, and quite apparent as well. If a YouTube video has almost no comments and no ratings on it, then YouTube will think this video wasn't good enough for people to interact with it. Or even worse, it may think the video was view botted. So now other videos are place higher priority over this one. In your videos, have something to get people to comment and like. Ask them questions, tell them something they can relate to, tell them to like if they want to, etc etc. Something to get them to engage.

Click Spread (non-official name). Quite important and apparent as well. This means your videos/channel caused users to click on other videos of yours. YouTube does not want someone to click a video and hop off from watching. If your video caused someone to click another video, more importantly, yours, then the site recognizes that your channel causes people to continue to watch on the site. That means more likelihood of ad revenue for YouTube and use of their site. People don't even need to click to another video, as long as it sees that people click subscribe from your video, then YouTube will see this as good because people want to see content from you in the future. Make your videos to initiate Click Spread. Tell them to go to your channel page, subscribe, and/or click other videos. Construct the videos to make them crave more and more and more and more.

Sharing. Somewhat important. YouTube sees that if people share the video, then it is important enough for someone to show to other people. Same reason, it causes people to continue watching YouTube.

Embedding/linking. Important, not sure how much. If YouTube sees that many website have embedded or people click a link to your video, it shows that sites think you are important enough for them to spread it. If multiple important sites embed a video, not only is it raising the authority of the video (significance), you also will get views from that website. There is nothing you can do to initiate backlinking and embedding, just make it quality and hopefully websites will embed it.

Titles description and tags. Keyword everything, but do it intelligently with the title and description mainly. Construct your title to be quite relevant but containing a few different search terms. Use your description to actually describe your video, with keywords in it as well. Descriptions are very important, because if a website that has embedded your video has also used the description for it, people might actually read it more often on there than YouTube. Don't put tags in the description, because YouTube doesn't like it, and it hardly works. Just put in words that are relative to your video, or slightly relevant to your video while hiding them with sentences that actually help describe the video. Which is the way descriptions are supposed to be, the way YouTube wants.

After you have so & so amount of videos with decent video significance in YouTube's Algorithm, it will start assigning you channel authority, which means videos shortly uploaded which doesn't have time to gain significance already is boosted up past all the nonsense that has no authority. YouTube sees your channel as important because a handful of videos are important. It means that a lot of people like to watch your videos so a new one might do the same.

If you want me to go more in depth (there is only so far I can go, by the way) or you want some examples of good SEO, let me know.
 
The above post gave excellent info particularly the point about audience retention. You can have the perfect SEO but if your retention is poor, Youtube may not surface your video above others.
 
The above post gave excellent info particularly the point about audience retention. You can have the perfect SEO but if your retention is poor, Youtube may not surface your video above others.
See, now the thing is. My audience retention isn't that bad with the video. I've had videos do MUCH worse in terms of Audience retention and still make it to the first page of search results, and it also begs the question. If this individual video did poorly, than why aren't the others out-performing this one? If this was the first case of it being lost in search results. I wouldn't mind. My video did poorly, so it's only rational that it'd be a bit lower on the list.

Though when I continue making videos of the same series, why is it that I continue to get bad search results with all of them? It makes me question whether I optimized them correctly. (Even though I'll admit, some of my older videos of the same series are pretty bad.)

Still though, when I can typically get first page with any video I produce that isn't a part of my "Worth A Play" series, it makes me question what I did wrong with the series.

There are many factors in SEO, there being: Audience Retention, engagement, click spread (what I call it), shares, embedding/linking, titles description tags, and smaller miscellaneous factors.

Audience Retention. This one is probably the most important one on the list. If a user clicks on a 10 minute video and leaves after 30 seconds, then more do that in the future and the majority does that, YouTube will recognize it as a bad video and rank other videos that are similar higher. Since that video drives people away, it is unsuccessful. The fact that a lot of the time when some people find a bad video, they stop watching YouTube. YouTube knows this, so they enforce the videos that people actually watch. If a video has a high Audience Retention rate, YouTube sees that people like watching. People who are enjoying YouTube averagely watch more videos in the same session. You need to construct your videos in a way that will keep people watching for a decent amount of duration. Leave no dead spots that people will be bored of to leave. Watch every video you make. While watching, do not imagine it to be your video. Instead, imagine yourself to be a random internet spectator. Would you keep watching this if it were not your own video? What parts got boring as a spectator? What parts were the most interesting? Find these.

Engagement. This one is important too, and quite apparent as well. If a YouTube video has almost no comments and no ratings on it, then YouTube will think this video wasn't good enough for people to interact with it. Or even worse, it may think the video was view botted. So now other videos are place higher priority over this one. In your videos, have something to get people to comment and like. Ask them questions, tell them something they can relate to, tell them to like if they want to, etc etc. Something to get them to engage.

Click Spread (non-official name). Quite important and apparent as well. This means your videos/channel caused users to click on other videos of yours. YouTube does not want someone to click a video and hop off from watching. If your video caused someone to click another video, more importantly, yours, then the site recognizes that your channel causes people to continue to watch on the site. That means more likelihood of ad revenue for YouTube and use of their site. People don't even need to click to another video, as long as it sees that people click subscribe from your video, then YouTube will see this as good because people want to see content from you in the future. Make your videos to initiate Click Spread. Tell them to go to your channel page, subscribe, and/or click other videos. Construct the videos to make them crave more and more and more and more.

Sharing. Somewhat important. YouTube sees that if people share the video, then it is important enough for someone to show to other people. Same reason, it causes people to continue watching YouTube.

Embedding/linking. Important, not sure how much. If YouTube sees that many website have embedded or people click a link to your video, it shows that sites think you are important enough for them to spread it. If multiple important sites embed a video, not only is it raising the authority of the video (significance), you also will get views from that website. There is nothing you can do to initiate backlinking and embedding, just make it quality and hopefully websites will embed it.

Titles description and tags. Keyword everything, but do it intelligently with the title and description mainly. Construct your title to be quite relevant but containing a few different search terms. Use your description to actually describe your video, with keywords in it as well. Descriptions are very important, because if a website that has embedded your video has also used the description for it, people might actually read it more often on there than YouTube. Don't put tags in the description, because YouTube doesn't like it, and it hardly works. Just put in words that are relative to your video, or slightly relevant to your video while hiding them with sentences that actually help describe the video. Which is the way descriptions are supposed to be, the way YouTube wants.

After you have so & so amount of videos with decent video significance in YouTube's Algorithm, it will start assigning you channel authority, which means videos shortly uploaded which doesn't have time to gain significance already is boosted up past all the nonsense that has no authority. YouTube sees your channel as important because a handful of videos are important. It means that a lot of people like to watch your videos so a new one might do the same.

If you want me to go more in depth (there is only so far I can go, by the way) or you want some examples of good SEO, let me know.
Thanks for the looooong post. I did read through it all, and for the most part I knew most of it. Though I must re-emphasize that I know enough about SEO to understand all of this. My problem lies with an individual series that for whatever reason always lacks authority in search results. I mean, it's been like this for all of my "Worth A Play" videos, meanwhile my main series reviews and editorials are still hitting first page search results.

It's almost like people don't want to see what games are worth a play D:
 
If this individual video did poorly, than why aren't the others out-performing this one?

This assumes all other things are equal. Competition for keywords has a high impact on this as well. The more videos on a particular topic/game/etc. the harder it will be to rank for.
 
Plus, your Worth a Play might not have a good off Audience Retention as you might think. People would need to watch most of the way through it pretty often. Most people don't do that with smaller YouTubers because they will averagely get bored of lower "unimportant" YouTubers.

Though, your videos are performing pretty well for being a low subscriber YouTuber.

Your best bet for growth right now as a low channel authority YouTuber is to collaborate. Now you don't have to make a video together in person, or even have them be in the video. You can simply mention their name and say go to their channel and it counts as collaboration. As long as you both are benefiting from one another.
 
Example: my videos
There I do not cry SUBSCRIBE
But I have a lot of icons, which translate to the subscription page, communication and other video Forum Views
And my call to action in three languages
This has nothing to do with the topic on hand.

This assumes all other things are equal. Competition for keywords has a high impact on this as well. The more videos on a particular topic/game/etc. the harder it will be to rank for.
Hm, true. Technically my Worth A Play series is the most up to date series. I tend to play newer games and showcase them on there, so it would make sense there's more competition for those keywords.

Plus, your Worth a Play might not have a good off Audience Retention as you might think. People would need to watch most of the way through it pretty often. Most people don't do that with smaller YouTubers because they will averagely get bored of lower "unimportant" YouTubers.

Though, your videos are performing pretty well for being a low subscriber YouTuber.

Your best bet for growth right now as a low channel authority YouTuber is to collaborate. Now you don't have to make a video together in person, or even have them be in the video. You can simply mention their name and say go to their channel and it counts as collaboration. As long as you both are benefiting from one another.
Yeah, might be the case. I work hard on my videos and I hope it shows. Most of my videos perform pretty well and appear high in search results. So it's nice to see all my videos show in search results :p Not always going to happen, but it'd be nice :D

I'm also working on a few collaborations at the moment, funnily enough they all revolve around Sonic.
 
Last edited:
Back
Top