How does AdSense calculate earnings?

[DutchMash]

My calculations do not seem to match the finalized earnings calculated by AdSense. So I have a question: How does AdSense calculate these earnings?

What I thought was the following, is this correct?:
CPM * (views/1000) + Clicks * CPC = Earnings

CPM = Cost Per Mille (what the advertiser pays for 1000 ad impressions)
CPC = Cost Per Click (what the advertiser pays when someone clicks on the ad)

However, Adsense shows more than 50% less in the finalized earnings tab.
How is this possible? And is the 55-45 split already calculated in your CPM and CPC?

It might be a bit vague, but I can't give you an example since in depth earnings must be kept secret.

Greetings,
DutchMash

 

[XiaoK]

you will never understand the algorithm, its not the formula like cost per ads * 1000 visitors, its a calculation that involve varies circumstances, it even included geographical and audience subject, only the people who work as Youtube programmer will know how to calculate.

 

[DutchMash]

The CPC and CPM are two factors we will never know how they are calculated. It indeed depends on demography and lost of other factors. However, the CPM and CPC was given in this certain example, so my calculation should be right. But I dont know why they are not

 

[ShaunM]

To my knowledge the figure on your YouTube analytics is correct until screening takes place where they filter out fake or unintended clicks on your ads along with views they deem to be questionable.

 

[DutchMash]

To my knowledge the figure on your YouTube analytics is correct until screening takes place where they filter out fake or unintended clicks on your ads along with views they deem to be questionable.

The number on YouTube Analytics is corect but it does not match calculations of how earnings should be calculated. So I was wandering how YouTube calculates this number.

 

[ShaunM]

The number on YouTube Analytics is corect but it does not match calculations of how earnings should be calculated. So I was wandering how YouTube calculates this number.

Could you explain what you mean in more detail please ?

Do you mean your earnings CPM does not match up with your views ? Not all views are monotizable...

 

[DutchMash]

Could you explain what you mean in more detail please ?

Do you mean your earnings CPM does not match up with your views ? Not all views are monotizable...

In Adsense you can see details of how many ads are displayed, and how many money you get per 1000 impressions. Also you can see details of how many people clicked the ads, and how much you earn per click. Those two counted up do not match the YouTube Analytics figure. I can post picture but I don't know if I'm allowed to since in depth AdSense earnings are personal.

 

[ShaunM]

In Adsense you can see details of how many ads are displayed, and how many money you get per 1000 impressions. Also you can see details of how many people clicked the ads, and how much you earn per click. Those two counted up do not match the YouTube Analytics figure. I can post picture but I don't know if I'm allowed to since in depth AdSense earnings are personal.

Ah right I get you, I know that there is a screening process to weed out fake/invalid clicks and such. I always presumed it happened on the YouTube side of it but it may happen on the absence side.

So on your absence you maybe seeing raw earnings and the YouTube analytics is showing you the earnings after being screened.

 

[DutchMash]

Ah right I get you, I know that there is a screening process to weed out fake/invalid clicks and such. I always presumed it happened on the YouTube side of it but it may happen on the absence side.

So on your absence you maybe seeing raw earnings and the YouTube analytics is showing you the earnings after being screened.

Thanks!