Filming a Lookbook

ellelletalk

Super Poster
I have been wanting to film a lookbook for a while now. It has nothing to do with regular content, and I'm not particularly interested in fashion, but I love the way that (some of them) get edited together - so I want to try!

For those who don't know, a lookbook is essentially a video of a person showing off the clothes they're wearing. They'll shoot themselves wearing multiple outfits, edit it to music.

The trouble is - I don't know the "optimal" way to edit that together.

In my regular videos, I sit down, talk, edit out the "umms" and silences. Done.

In this, I would be shooting multiple outfits, and editing it together in a "random" order (meaning, I would take bits of the video I've filmed, and splice it together - it's not just cutting out the bits that I don't want).

How do you guys recommend doing this?

Watching all the footage, finding the interesting parts, then just moving them around until it looks good?

#editingnoob
 
I really enjoyed watching your vids and subbed! :) About the kind of video you're talking about, do you have an example of what you mean?
 
If you search "lookbook" on youtube, you'll find infinite examples

I did and they look like mostly really good different camera angles that were used. You said the best optimal way?

I think just try taking a lot of different shots with different angles in the same places. Some videos have almost like a story line, but I think having different angles low high, etc. is key. Maybe show one outfit , and then go to the next one, etc. it doesn't have to be random. I feel like it's almost making a short music video and getting visually aesthetically pleasing shots.
 
While I am not exactly the person to watch lookbook videos, I can maybe give you some advice on how to film and edit them. The filming for lookbooks is often done outdoors, on a nice sunny day. Try filming during the golden hour of the day (You can find out what the golden hour time is for your area using the internet) and maybe in your garden or some woods. Then, set up your tripod and ensure your shots are well exposed and focused, trying to achieve a shallow depth of field to draw the viewer to the clothes, instead of the pretty background, as that is just an aesthetically pleasing element of the video. Then, be creative! Use a wide range of angles and shot types, and film as much as you can, you don't have to use it all!

When editing, find a track that reflects the environment of the one you're filming in. If it's some woods, get a peaceful instrumental track, and maybe interlace this with sounds of birds chirping. Really set the scene and the environment. Then, start with the outfits, showing them from a range of angles, and try and add some movements to the shots while editing. Once you have structured your edit, try some colour grading, adding a warmer tint to the video to give it a nice summer feeling.
 
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