Facebook has started ad-revenue sharing... thoughts?

[freshjiivetv]

Hello everyone Happy weekend

So just read an article about how Facebook is in the beta stages of revenue sharing with some content creators. Only a few content creators have been chosen (funny or die, and some others) to see how well it will pan out, and then if it does well I expect we'll see them open the program up to other people. What do you think this will do to YouTube? Do you think Facebook will do well?

I can see it from both sides personally. There is an older crowd on Facebook that may not use YouTube as much, so videos can get even more exposure from the Facebook side.

The thing that would concern me about Facebook is that YouTube is a search engine, that's generally how videos are found, so how would facebook tackle this? Would they make some sort of video search feature?

Let me know your opinions!

 

[Jawad Soomro]

My friend already wanted to do business through Facebook! So I guess its a good opportunity to FB users
Facebook Search engine is not so good, maybe they might develop a new search bar

 

[babyteeth4]

I was disappointed that Facebook is only going to offer this to a few large content creators (mostly corporate), and they also are offering exactly the same revenue split as YouTube. To me this means they aren't serious about competing directly with YouTube, at least not yet. I was hoping for some competition that would hopefully force a more attractive revenue split!

But, this could just be the initial baby steps they are taking, if things go well in the initial stages it could get rolled out to more people, much like how the YouTube partner program used to be exclusive and now anyone can benefit from it.

The vast majority of my audience demographic doesn't use Facebook at all, so I don't see myself missing out much at this point. It would be great to tap into those billions of Facebook accounts at some point but I don't see that happening any time soon, at least not while my daughters are young.

 

[FraYoshi]

So just read an article about how Facebook

I read too!!

but... I'm A LOT disappointed about Facebook polity about other video engines..
Sharing a video by facebook platform you'll get the most up visibility..
sharing a YouTube video.. You'll get a little thumbnail that opens in a FB browser and It is indicized with no priority... >.>

The FB community is going to watch only FB videos.... leaving and forgettin' about BIG engines like YouTube....

Even if starts revenue sharing... It continue to be a diary, not a video specialized website

maybe they might develop a new search bar

I suppouse the search bar will remain the same.. maybe with a VideosOnly filter... currently: no tags but hashtags for FB u.u

videos can get even more exposure from the Facebook side

FB and Instagram are the same today... probably the revenue will take place on both side

There is an older crowd on Facebook that may not use YouTube as much

many facebookers are not signed on Google services like YouTube

 

[Munchito696]

Hello everyone Happy weekend

So just read an article about how Facebook is in the beta stages of revenue sharing with some content creators. Only a few content creators have been chosen (funny or die, and some others) to see how well it will pan out, and then if it does well I expect we'll see them open the program up to other people. What do you think this will do to YouTube? Do you think Facebook will do well?

I can see it from both sides personally. There is an older crowd on Facebook that may not use YouTube as much, so videos can get even more exposure from the Facebook side.

The thing that would concern me about Facebook is that YouTube is a search engine, that's generally how videos are found, so how would facebook tackle this? Would they make some sort of video search feature?

Let me know your opinions!

I guarantee people steal videos and post to Facebook to get the revenue, they already do this. I've seen mine stolen already multiple times

 

[freshjiivetv]

I guarantee people steal videos and post to Facebook to get the revenue, they already do this. I've seen mine stolen already multiple times

Well luckily for us, those videos aren't monetized. Facebook may be getting revenue off of them, but the people that stole it aren't. How did you find your videos that were taken?
I think if Facebook is serious about getting into the Video business it really needs to come up with a better system, a way to report those who have stolen your videos, and better search features.

 

[WilliamRayWalters]

Let me know your opinions!

I very prophetically made a post about this very subject last week (FB offering a revenue split to video creators): http://yttalk.com/threads/i-believe-facebook-will-end-youtube.175264/
From that post: "If and when Facebook decides to try to attract Youtube creators and content producers by offering them a revenue split on ads that they start showing, they will effectively end Youtube."

So that's how I feel about it. I can't believe it has started so soon though. Watch how quickly Facebook ends up Fast tracking this new platform of theirs and watch how quickly they open it up to more and more creators. And I mean relatively quickly...it's not going to happen next week. But it won't take years for them to invite everyone to be in it either (like Youtube did). I'll say by the end of 2016 they will have the infrastructure in place to support a large scale video website with revenue share and a reliable and accurate video search.

And people thought I was crazy...telling me that preroll ads wouldn't fly on FB. Well, it's gonna happen. This is the beginning of the end for Youtube (relatively...not saying YT will be gone in 5 years...but I think in 5 years FB could have the market share for video ad revenue. Maybe even sooner). The conglomerate Facebook monster has set its sights on video and I can't see them not succeeding.

 

[markkaz]

Apparently, Google isn't making money with the 55/45 split so I'm not surprised that Facebook won't take a chance and offer a better deal. Maybe they will in the future.

What Facebook has that YouTube doesn't is a "Buy" button. Creators have the potential to sell stuff directly to consumers.

As for Facebook only starting with the largest, most well known content creators or entertainment properties, I think that's a good idea to set the bar high so that consumers get quality product first and become acceptable to ads being shown before videos.