PalmOff_Alex
Member
Hey all,
There doesn't appear to be much on these forums about paid advetising (I could be wrong), so I thought I would feedback on my efforts so far. This is all new to me, I'm no expert, I hope my experience will be useful.
My channel is only a month old. It's content is a vblog, talking news, television and general observational humour. My aim is to make my channel my job and sole income. I originally thought it was a pipedream, but feedback has been really positive - so maybe it's do-able.
The advertising I paid for, was hoped to give my channel a little jumpstart. Primarily I was looking for YouTube subs and Facebook Page 'likes' to gather a bit of a regular following, rather than a quick-hit of views.
Adwords.
My views are low, prior they were 5 or less per day, but around 50-80 on episode upload day. These are organic, due to friends and family enjoying and sharing. So, Sunday 23rd I paid Adwords £25. The next four days returned 22, 64, 11 and 42 views at a budget of £6 per day - hardly worth it at all. So I thought about the advert/video title, it was previously 'Lindsay Lohan takes up Celebrity Knobspotting' (a play on Trainspotting), so I changed it to 'Lindsay Lohan loves Celebrity Knobspotting' and suddenly I was averaging around 130 extra views. An amazing change simply by making my title more positive. On the 31st I stopped the advert. Adwords reported a total of 370k (sponsored) search impressions.
See attached images:
Traffic Source.png - to see the viewers were coming from.
Adwords.png - to see how effective it was.
Facebook.
Despite being on there, I've never been a fan of the site. But lately, I've had to approve and learn to use it to my advantage. So I setup a dedicated 'Page'.
Together with YouTube I set up a Facebook advert campaign too, with a daily spend of £3.50. The advert was a shared post/YouTube link from my channels Page.
Now I find their reports to be very detailed, but also rather hard to use. So I've simplified my interpretation of it.
- Facebook delivered over the same period 41k impressions, around half of those were unique. (sounds like people scroll up and down their newsfeeds).
- 113 clicks/views
- 119 Actions (though I'm not 100% sure exactly what these are) Shares, post likes?
I also tried a 3 day 'Like' campaign, which I think was £3 a day. Thinking that a page 'like' is similar to a YouTube sub, every time I post they get alerted. This returned 11 page likes.
Conclusion
Okay I got a short sharp blast of viewers, which did bring on a regular personal interest to my count, averaging nearly 100 a day. The advertising brought me a few extra viewers and plenty of impressions - but failed in converting them into extra subscriptions. Facebook however did return a few 'Likes'.
The biggest thing I noticed is how few of the new viewers were 'quality'.
Look at the attached 'Views.png' and 'Minutes.png' to see that despite the viewers going up, the minutes watched doesn't really go up in proportion.
So I believe that if you want a short sharp (pointless) blast of viewers, go ahead advertise, and get a good 'intriguing' title. But otherwise don't.
Sadly I doubt that this has given me any long-term improvement to my channel viewer/sub count. I've paid around £40 which is hardly a real campaign, but a little experiment into it's benefits.
I would of course be very interested to hear of anyone else's experience, whether or not it's believed that I did something wrong, and anyone's opinion on paid promotion of (non-commercial) YouTube channels.
If my feedback got your interest, or if I've steered you what to do not to do (like I said I'm no expert), if anyone would like to take a look at my channel, I'd really appreciate some feedback on my efforts so far.
Many thanks!
Alex
There doesn't appear to be much on these forums about paid advetising (I could be wrong), so I thought I would feedback on my efforts so far. This is all new to me, I'm no expert, I hope my experience will be useful.
My channel is only a month old. It's content is a vblog, talking news, television and general observational humour. My aim is to make my channel my job and sole income. I originally thought it was a pipedream, but feedback has been really positive - so maybe it's do-able.
The advertising I paid for, was hoped to give my channel a little jumpstart. Primarily I was looking for YouTube subs and Facebook Page 'likes' to gather a bit of a regular following, rather than a quick-hit of views.
Adwords.
My views are low, prior they were 5 or less per day, but around 50-80 on episode upload day. These are organic, due to friends and family enjoying and sharing. So, Sunday 23rd I paid Adwords £25. The next four days returned 22, 64, 11 and 42 views at a budget of £6 per day - hardly worth it at all. So I thought about the advert/video title, it was previously 'Lindsay Lohan takes up Celebrity Knobspotting' (a play on Trainspotting), so I changed it to 'Lindsay Lohan loves Celebrity Knobspotting' and suddenly I was averaging around 130 extra views. An amazing change simply by making my title more positive. On the 31st I stopped the advert. Adwords reported a total of 370k (sponsored) search impressions.
See attached images:
Traffic Source.png - to see the viewers were coming from.
Adwords.png - to see how effective it was.
Facebook.
Despite being on there, I've never been a fan of the site. But lately, I've had to approve and learn to use it to my advantage. So I setup a dedicated 'Page'.
Together with YouTube I set up a Facebook advert campaign too, with a daily spend of £3.50. The advert was a shared post/YouTube link from my channels Page.
Now I find their reports to be very detailed, but also rather hard to use. So I've simplified my interpretation of it.
- Facebook delivered over the same period 41k impressions, around half of those were unique. (sounds like people scroll up and down their newsfeeds).
- 113 clicks/views
- 119 Actions (though I'm not 100% sure exactly what these are) Shares, post likes?
I also tried a 3 day 'Like' campaign, which I think was £3 a day. Thinking that a page 'like' is similar to a YouTube sub, every time I post they get alerted. This returned 11 page likes.
Conclusion
Okay I got a short sharp blast of viewers, which did bring on a regular personal interest to my count, averaging nearly 100 a day. The advertising brought me a few extra viewers and plenty of impressions - but failed in converting them into extra subscriptions. Facebook however did return a few 'Likes'.
The biggest thing I noticed is how few of the new viewers were 'quality'.
Look at the attached 'Views.png' and 'Minutes.png' to see that despite the viewers going up, the minutes watched doesn't really go up in proportion.
So I believe that if you want a short sharp (pointless) blast of viewers, go ahead advertise, and get a good 'intriguing' title. But otherwise don't.
Sadly I doubt that this has given me any long-term improvement to my channel viewer/sub count. I've paid around £40 which is hardly a real campaign, but a little experiment into it's benefits.
I would of course be very interested to hear of anyone else's experience, whether or not it's believed that I did something wrong, and anyone's opinion on paid promotion of (non-commercial) YouTube channels.
If my feedback got your interest, or if I've steered you what to do not to do (like I said I'm no expert), if anyone would like to take a look at my channel, I'd really appreciate some feedback on my efforts so far.
Many thanks!
Alex
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