Experiment: Facebook Vs YouTube Ads

AceOfBats

AceOfBats

I've Got It
So I wanted to see about an experiment. Boosting my Facebook page for the channel (Specifically with the channel name in it.) vs doing a Youtube ad campaign. Trying to figure out the logistics of each campaign.

So I feel as if I should do them each on separate weeks. And metrics would include Subscribers Gained, Views Gained and Engagement Gained. Trouble is I'm not sure if I should do a campaign on a new video or an old one. I figure they'll be the same subject, but I just don't know what. Any ideas for how I should run this? Thanks in advance. I certainly won't pour more than $50 a piece into the campaigns, figure they can run 1 week a piece with a 3 day cool off period. Then I'll compile the results. I'm just not sure how to factor out "Organic growth."

So any ideas would be welcome.
 
I actually did a few weeks test run advertising on adwords and on FB at the same time. Pumped about $75 bucks into each one. I made sure I was gearing towards my audience on both platforms.

I still pulled about 95% of my views from youtube. FB brought us very little.
 
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