Does telling viewers to like and subscribe really make a difference?

It really make a difference, but you have to let them know why they should subscribe ( why your channel is so special)
 
unless it's well after the actual content of the video had ende
So a simple "If you liked the video, please hit the like button" is fine with you, then? I think, as you alluded to, it can be pretty helpful. From a marketing standpoint, that kind of 'call to action' is considered very important as sometimes people simply aren't thinking of the next step. So you remind them, and I'll admit, sometimes I'll be ready to leave a video and I'll hear the guy say 'please like the video if you enjoyed it' or something like that and I'll go and like the video.
 
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