Does Network higher requirements for partnership indicates higher reward/CPM?

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Posting Mad!
Sure the question sounds a bit dumb (because even very new and crappy network can have high joinning requirements), but i wondered about it for some time how it is in the practice.

If the Network partners only bigger channels (etc. OmniaMedia, Polaris) does this mean they can serve better CPM ads?

And opposite: if the Network have very low joining requirements (RPM, ATV etc.), does this means their CPM will be lower too than being in the Networks of higher partnership standarts?

And if the Network lowering requirements for new partners (many networks does this) - does this means this will affect this Network CPM in near future?
 
That's an interesting question. I would imagine that there probably is some correlation. Advertisers are going to be much happier to pay a premium when they know their ads are going on more successful channels only. Obviously that doesn't rule out the possibility of having a network with high requirements that doesn't bother to even try to get a decent CPM and just leeches off you...
 
Not always..

Advertisers are more likely to pay more to target a niche demographic than a big channel,
 
Shane.C said:
Not always..

Advertisers are more likely to pay more to target a niche demographic than a big channel,
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That makes sense logically speaking, but does anyone have actual numbers to share? I'm weighing offers from multiple networks and feel so lost!
 
MBM Crafts said:
That makes sense logically speaking, but does anyone have actual numbers to share? I'm weighing offers from multiple networks and feel so lost!
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Ask them to show you (the actual reports) of their fill rate, if they serve less than 25% of ads themeselves then you are unlikely to see a rise in income if you join their Network!

With a channel your size, I recommend asking for a contract were the network only takes a cut of the ads they sell and not a cut of the ads served via Adsense/YouTube
 
Shane.C said:
Ask them to show you (the actual reports) of their fill rate, if they serve less than 25% of ads themeselves then you are unlikely to see a rise in income if you join their Network!

With a channel your size, I recommend asking for a contract were the network only takes a cut of the ads they sell and not a cut of the ads served via Adsense/YouTube
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Thank you, thank you Shane. See this is where I feel like such an idiot in the negotiations. I don't even have the complete vocabulary yet. You just taught me the term "fill rate" which makes complete sense to ask about by I didn't even have the words to ask the right question! I play with rubber bands for a living… haha

Are there any consultants to hire for these negotiations? Someone who knows the details of contracts and outcomes? Seems like that should exist!
 
MBM Crafts said:
Thank you, thank you Shane. See this is where I feel like such an idiot in the negotiations. I don't even have the complete vocabulary yet. You just taught me the term "fill rate" which makes complete sense to ask about by I didn't even have the words to ask the right question! I play with rubber bands for a living… haha

Are there any consultants to hire for these negotiations? Someone who knows the details of contracts and outcomes? Seems like that should exist!
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A lawyer is likely to be your best bet, if you don't have a long term talent manager.

I'd also recommend talking with @Wreckless Eating his channel may be of another niche, but he's for sure good in this area!
 
Lol you wish. Higher requirements just mean that will bring in more for them and to 'preserve quality'.

For example :

Taking for granted that both people have the same CPM and other influences like niche don't matter at the moment.

Person A gets 300 views a month
Person B gets 1000 views a month

It's clear that person B would be more profitable for the network. I personally would put more effort to get B in my network than A.
 
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