Daily uploading isn't always the answer: a case study

terror569 said:
Wouldn't. But todays youtube is all about Watch Time and really a lot of people are going for 10+ mins just because they can add ads whenever they want
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Agreed here. And I also think that viewers are selecting longer videos these days because a lot of YouTube viewing is increasingly moving to the "big screen" in the family living room, as opposed to smaller devices.

I'm a cord cutter. I eliminated cable service like lots of folks are doing. That has changed my television watching behavior, and lots of folks are watching YouTube on their tv's, and no one wants to navigate through ten 4-minute videos when they have time to watch some tv. I personally select longer format videos on YouTube in an effort to replace the half hour format of cable television that I'm no longer watching. Something to think about.
 
Another thing to consider here: emulate the upload frequency of highly successful channels that are most similar to yours.
 
In my channel's case daily uploads is a mean of at least getting SOME views, as the channel only gets around 15 views per video and around 2 comments a month. So this helps me keep my channel somewhat afloat and constantly sending out my channel's name, even if barely anyone sees it. Plus I do almost daily uploads anyway, as I do 6 videos a week.
 
babyteeth4 said:
Hey guys,

Thought I'd share my experiences here, maybe it can save someone some aggravation!

At some point last November we started doing daily uploads to our main channel. We always did daily uploads in December anyway, so it wasn't a big deal to keep doing it. More uploads is always better, right? At least that's what we've always been told.

However, after 8 months of daily uploading, our per day views were actually LOWER than ever. Almost no impact was made by uploading daily.

In fact, what we saw was surprising: any time we had a video that performed well, the next day's upload tended to HURT the hit video. Several times we saw a hot video streak ended precisely when the new day's video was uploaded.

In other words, instead of keeping the ball rolling, the new video was killing the hot streak.

This may not be true on all channels. I believe one of the reasons this was happening was due to the VARIETY of content that we produce. Some of our viewers only like our fictional content. Some only like our candy reviews. What was becoming evident was that a very small portion of our viewers were actually watching EVERY TYPE of video that we do.

So, when one video was doing well, when the new video came out the next day, the algorithm was suggesting it, but because it was a different TYPE of video, many viewers were skipping it. It doesn't take long for the algorithm to realize that when people are not clicking, it stops suggesting that video. Unfortunately it seems to also stop suggesting the "hot" video as well.

So in the past week we did an experiment: we abandoned our schedule format.

Tuesday used to be Toys Day. Thursday was always Candy Day. Friday was always Japanese (Kawaii). Monday was vlogs. Etc.

We threw all that out the window and concentrated on what was doing strongest: our fictional content (Sunday). For the other days, we'd either do a proven trending type of video, or no video at all.

It was sort of scary just skipping whole days at a time. Instead of 7 videos a week, we did just 4. But, lo and behold, the strategy worked, and quickly. Every video we uploaded over the past week got to 6 figures (100k+) of views. This hadn't happened before. EVER. Normally just the Sunday video would have hit six figures, then the rest would hit 25k-45k views.

So yeah, we're sticking with the new strategy.

I'll keep you updated and see if this keeps working in the long run. Hope this helps someone out there, doing more videos doesn't always lead to more views!
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Thanks for writing such a thorough observation! Our channel also had a variety on different kid topics like yours did.
Does this mean that you will no longer be making candy or toy videos? Are you concerned at all about the subscribers that chose to sub to you for candy/toys to be less interested in viewing your new content? (I suppose it might not matter since your gaining so many new viewers/subs it offsets the candy/toy people.)
 
Idec Sdawkminn said:
Okay, so I was looking at my view and subscriber Daily rolling 28 day totals for my channel's history and labeled certain events, such as my upload frequency. It looks like I was wrong about the daily uploads. My views and subs started climbing shortly after switching to that. But there are other factors as well.

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Lucky for you! Thats great.[DOUBLEPOST=1503257830,1503257456][/DOUBLEPOST]I was testing similar technique for the past 2 weeks and understand than in my case only Thomas videos getting views compair to other topics a made. All of it very scary and pushing me in to the limited field of theams to make videos with. There is no logic in what is going on.
 
Pierce's Mom said:
Does this mean that you will no longer be making candy or toy videos? Are you concerned at all about the subscribers that chose to sub to you for candy/toys to be less interested in viewing your new content? (I suppose it might not matter since your gaining so many new viewers/subs it offsets the candy/toy people.)
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We're considering launching additional channels soon.
 
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