CPM

Partnership hero

Partnership hero

Posting Mad!
Hello

Is that true that CPM for all Networks (FS, Maker, Quiz, Zoomin etc) is the same because Google provides advertising through Adsense and because CPM is based primarily on channel viewers? So no any sense to change Networks because of CPM?
 
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As far as I know, you get the base CPM which is the same as you would get from Adsense yourself regardless of being in a network or not and if they have an adsales team selling ads then that is when it can go above that base CPM.
 
Partnership hero said:
Hello

Is that true that CPM for all Networks (FS, Maker, Quiz, Zoomin etc) is the same because Google provides advertising through Adsense and because CPM is based primarily on channel viewers? So no any sense to change Networks because of CPM?
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It is more correct to say that the base CPM of all of those groups should be the same because the base CPM is Adsense which all of them use. CPM will change from channel to channel because everybody has a slightly different audience. Networks then have the tools and capability to increase either CPM or Monetized views by selling more or higher paying ads. Monetized view percentage is one of the most ignored parts of YouTube Earnings. Depending on your stats it can be better to have a 20% increase in monetized view percentage than a $3 increase in CPM. Why? Because having the highest paying ads means nothing if they aren't being shown as often. It's often superior to have a ton of low paying ads that just show all the time.
 
Exactly ^

Networks increase fill rate, not CPM on impressions already being monetized.

Currently on YouTube about 90% of views are monetizable (can show an ad) but only 40-60% of those are actually monetized this is because of the sheer amount of inventory YouTube has and the amount of brands that have not yet been persuaded about the effectiveness of online advertising especially in-stream.

Networks have the ability to serve advertising which will be served with priority over YouTube reserve (bought in advance), Adsense for Video (reserve or auction) and Adsense display (auction).

But priority means nothing currently as 99,999% of channels will never get to a 100% fill rate :p
 
[QUOTE="Networks then have the tools and capability to increase . [/QUOTE]

Thanks for reply. What tools do they have to increase their CPM?
 
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