Could Advertising/ Social Media Be Bad For Your Channel?

ONE thing that works brilliant for me so far is buying some ads with google. I spend £.70 a day and it brings me about 10-40 views an hour and 6min - 1hr watch time per hour also. DEFINATELY worth spending £4 a week on. I understand not everyone has some disposable income for ad revenue but I highly recommend saving a few pound and investing it to ads.
 
It really depends on how you advertise your channel I’ve seen people spam their social media with nothing but their YouTube videos and nots really not a good way to advertise.
 
To me, any promotion is good promotion if you do not have a bit of following. It is hard to restrict promoting on social media because most of us honestly do not know how to reach an audience that will be interested in watching a stranger.
 
I spend a lot of time trying to figure out how best to use social media. I have come to the conclusion that it is not effective to try to use one platform to try to feed traffic to another platform. Each platform, whether it be facebook, instagram, youtube, or twitter, does everything they can to retain viewers attention and prevent them from leaving.

For a YouTuber the benefit of having a strong presence on other platforms is that it makes you more recognisable. This is simple brand recognition. If a viewer on youtube sees a video by your channel and they also happen to have seen your name and/or logo on another platform they are more like to click on it and view it.
Spence Bailey said:
Instagram is a tricky one because it is made for showing off pictures and showing off a picture to promote a video is an odd technique.
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This depends on what your channel is all about. Instagram is great for me, because I post behind the scenes photos and pictures of yachts that I shall be featuring.
 
I think target advertising is important kind of like what you are currently doing so that they do actually watch it. but idk doing more broad advertising can't really hurt it that bad I don't think really.
 
evoloz said:
I get what you're saying but my point is that social media posts that generate poor watch time are part of the reason why the YT algorithm isn't giving you much traffic
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I have no data to suggest that social media posts generate more poor watch time than traffic from other sources.

My brand has a YT account, accounts on FB, Twitter, Instagram AND a website where I share my videos. If I do a search for my videos on google, I almost always see a link to my videos on YT as the first result. Sometimes I see a link to my videos on FB, Twitter and on my website. That means a search can sometimes yield 3 or more links to my videos within my ecosystem on the very first page of google search results. That's the beauty of an ecosystem for my brand - google's algorithm can see that I have a strong presence online and on social media, and rank my videos accordingly in the search results.

I have no fantasies about my ecosystem becoming successful quickly. Subscribers on my website, YT and social media accounts are growing slowly but surely. For myself, this is just a waiting game, and I give myself at least 3 - 5 years before making any significant returns.

3 - 5 years from now, I will look back and what I will be most proud about is not that I persisted in making videos for all that time, but that I hustled on social media for all that time.

Anyone serious about their brand will set up an ecosystem where all the parts work harmoniously together to achieve a a desired outcome.

EDIT: And as someone here has said, Instagram is not good at sending people to YT videos, because Instagram only allows a single link in the bio. So I put the link to my website in my Insta account. My website, FB and Twtr accounts all have links which point to my videos on YT. And in the description of my hundreds of YT videos are links to my website. Hundreds of links to my website, hundreds of links to my YT videos, keeping people 'trapped' within my ecosystem, moving back and forth. :D
 
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I still think theres some milage to be had in using social media for advertising. But at the same time Its a bit of a problem in the sense that the time spent maintaining social media could equally be used as time spent improving the quality of your content. Outside of an accountant the first thing i'd get if I started making money on youtube would be a social media person. Just simply because I easily spend 3-4 hours a day on social media just firefighting responses to comments on youtube/twitter/instagram and facebook. I also have to keep actively reminding myself to post in them which can be a pain too. it's a great way to reach out and talk to people (And I do really love the conversation) but maintaining them can be a real problem.

I think that advertising in general is becoming more difficult in the modern day "Ad blocker" removes about 90% of any potential adverts from my feed so making your twitter or facebook stand out from anyone elses has arguably never been more difficult. Back in 2008 it wasnt easy but it was just about dooable with the right resources...today its near impossible. Yahtzee Crowshaw put it best "Youtube is a bit like being stranded on an island, writing a message and putting it into a bottle only to throw it into an ocean that is entirely made up of messages in bottles...I mean...its possible someone will pick your bottle up specifically, but odds are you'll have gone mad and eaten your hands before they find you..." Social media these days is pretty much the same...
 
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