Wakanda
Well-Known Member
That seems to be the biggest incentive now; but that isn't how it used to be. I still don't think YouTube is trying to slow monetization in order to discourage applications to the YPP. Have a look at this excerpt from the official YouTube Blog.
"The next big steps for creator monetization
YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth. The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible."
Does this paragraph, straight out of the mouth of YouTube Admin, sound like it is trying to discourage people from joining the YPP? Here is the link to the entire post.
The post tells you nothing
Absolutely NOTHING because you don’t know the exact number of the high earners or their ratio to that of the rest. So you can’t tell whether Youtube is paying channels more or less as a result of information contained in this post.
What you can reasonably guess for sure is,top earners are extremely few. It’s a pyramid; the higher you scale the earning ladder,the fewer they are.
Let me repeat myself.
Last year around July I read of top digital advertisers slashing their advertising budget. Specifically Proctor and Gamble. It leads and others follow. When companies cut costs they cut revenues of other companies. And when a company loses revenue,to maintain the same level of profit they cut costs.
Say Online advertising dropped by $100M. YouTube takes revenues hit of $100M. This is regardless of the number of channels or videos uploaded. It just lost $100M. Remember that for every $100M Youtube makes, it keeps $45M. So Youtube just lost $45M. How do they maintain profitability? By slashing costs by $45M. YouTube costs are mostly cost of hosting all those videos,and it can be high given videos are huge. So Youtube which permits everyone to upload anything has a problem. Thousands are still uploading stuff and their costs are rising. How do you stop or slow them down?
Again,
YouTube actions (not mere words) so far ,from raising the threshold for monetization,to aggressive demonetization,and delaying monetization ...all suggest Youtube is not interested in further monetization. Why’s that? Monetization works against their bottom line and I can’t think of any other reason apart from incentivizing uploading and thereby hosting costs.
Let’s be honest; it’s either Youtube is attracting content creators or pushing them away. What do you think is happening at the moment? Who wants to join an indefinite waiting list promising good pay some day that you may lose on some nigh arbitrary grounds?
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