BroadbandTV: really, really, really lame CPMs? [BBTV and subsidiaries]

Be warned that if you use the Catalyst feature from BBTV, you will not be able to see your YouTube Estimated Earnings information on YouTube. I won't do business with any network that doesn't have full transparency as to how much the channel is earning so that I can verify both my share and the networks share.
 
ASMR said:
It is not a coincidence. The difference is indeed Playback vs Impression, and is around 45% (that Youtube cut). There is a reason people use Dailymotion and other video sites instead of Youtube, as that Variety article stated: Youtube takes 45%. Whatever the reason they take it for doesn't concern me, @Tarmack , it is what it is. If you want to argue this figure, take it up with the source, not the messenger. 'Don't shoot the messenger'
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You are free to believe whatever you want about how YouTube works, but don't come here with misinformation. YouTube doesn't take "around" 45%, they take exactly 45%.

When a video playback occurs, you have the potential to display advertisements. Now, YouTube has multiple methods of displaying ads, which means that you can register more than one impression per video view. You could have an instream unskippable video ad, but you could also have maybe an overlay ad or sidebar ad as well.

In playback based CPM, all of the ads on a particular playback are combined into one value for that playback because that playback's value is determined by the total ad value spent. For impression based CPM, the value is individualized based on each separate impression and your value is averaged over the total number of impressions, rather than the total number of playbacks with impressions combined.

This results in ... *Mathematical Drum Roll*... A lower value for Impression Based CPM than for Playback based CPM. They represent the same essential subset of data, but merely display it in a different way. How much were 1000 impressions worth on average, or how much were 1000 playbacks which can have multiple impressions each worth on average. Not to mention that the vast majority of impressions everyone gets are the lower paying overlay style ads which will also drag the average CPM down and will impact Impression Based far more than Playback based due to the method of averaging the values.

I'm not shooting the messenger. I'm shooting the fool arguing who hasn't taken the time to bother to read anything on what he's arguing about.
 
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I am currently with Broadbandtv and signed up for a year.

I have earnt less last month than when I was using Google Adsense through youtube the previous month. And I have more videos monetized now too ...

I made a mistake, I hastily joined because I was just happy to 'Partner' with a company. I should have done my research.

I want to leave. What are the penalties of cancelling the contract early? Does anyone know?
 
Effre44 said:
What are the penalties of cancelling the contract early? Does anyone know?
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Your contract should have language stating what happens when the agreement is severed early.[DOUBLEPOST=1380751682,1380751103][/DOUBLEPOST]
ASMR said:
Except that my entire Youtube analytics is tit-for-tat ported into Catalyst, with additional financial info. Plus I can still look at my Adsense account.
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You may want to search this forum for topics discussing BBTV (or subdivisions) with-holding funds or having hidden fees. Whether Catalyst takes the exact amount or not, there is no reason to not allow creators access to their Estimated Earnings.
 
Tarmack said:
You are free to believe whatever you want about how YouTube works, but don't come here with misinformation. YouTube doesn't take "around" 45%, they take exactly 45%.

When a video playback occurs, you have the potential to display advertisements. Now, YouTube has multiple methods of displaying ads, which means that you can register more than one impression per video view. You could have an instream unskippable video ad, but you could also have maybe an overlay ad or sidebar ad as well.

In playback based CPM, all of the ads on a particular playback are combined into one value for that playback because that playback's value is determined by the total ad value spent. For impression based CPM, the value is individualized based on each separate impression and your value is averaged over the total number of impressions, rather than the total number of playbacks with impressions combined.

This results in ... *Mathematical Drum Roll*... A lower value for Impression Based CPM than for Playback based CPM. They represent the same essential subset of data, but merely display it in a different way. How much were 1000 impressions worth on average, or how much were 1000 playbacks which can have multiple impressions each worth on average. Not to mention that the vast majority of impressions everyone gets are the lower paying overlay style ads which will also drag the average CPM down and will impact Impression Based far more than Playback based due to the method of averaging the values.

I'm not shooting the messenger. I'm shooting the fool arguing who hasn't taken the time to bother to read anything on what he's arguing about.
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Finally somebody who proves my point.
 
ASMR said:
And Tarmack/Art. So I say 45%. You go on and on telling me I'm wrong while somehow still agreeing with me on that 45%. Incredible, really.
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Neither of us disagreed that YouTube takes 45%. We disagreed with your premise that this is visible in the difference between Playback and Impression based CPM. Those two reports have nothing to do with the percentage YouTube takes as both are pre-YouTube cut values. You also claimed that Catalyst was somehow special because it showed both, when both are visible within YouTube analytics and have been for years.
 
Tarmack said:
Neither of us disagreed that YouTube takes 45%. We disagreed with your premise that this is visible in the difference between Playback and Impression based CPM. Those two reports have nothing to do with the percentage YouTube takes as both are pre-YouTube cut values. You also claimed that Catalyst was somehow special because it showed both, when both are visible within YouTube analytics and have been for years.
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I agree with this. Personally I've never come across *any* network's dashboard that added more info than YouTube Analytics.

Why? Because all the numbers come directly from YouTube Analytics API anyway. They don't *have* access to more numbers, its that simple.
 
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