I make solo acoustic guitar covers and fortunately there aren't that many (bigger) players on YouTube. However, for the same reason it was a bit hard to get started but ranking for general keywords helped a lot haha.
Simple. Don't do gaming videos and vlogs and skits =)
But seriously, people tune in for your personality, character, expertise, or entertainment value.
I can't stand that quote, "everyone is unique". It's bs. It's like saying every apple is unique. Technically it's true, cause no two things can be completely identical. But if you want to be truly unique, stand out, and get noticed, you gotta be an orange.
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