It is the large networks that tend to be less valuable to niche content owners - little fish in a big pond. Particularly for auto creators. Other networks like fullscreen and machinima have auto channels, but they don't understand that world and don't have the relationship with suitable sponsors, brands, and other auto content folks. GTChannel was a part of another network - then left because it didn't work - now they are building a network as it should be for the true auto enthusiast - a community.