70% of all watch time is via recommended videos

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At the International Consumer Electronics Show (CES), YouTube’s chief product officer, Neal Mohan, announced that for 70 percent of the time you watch, you're riding a chain of recommendations driven by artificial intelligence.

And if you're watching on mobile, the average watching session lasts more than 60 minutes, he added, "because of what our recommendations engines are putting in front of you," he said.

YouTube has long ruled free online video: Viewers watch more than a billion hours of video there daily. But social giant Facebook has been aggressively campaigning to put video first in your news feed. With its audience of 2 billion monthly visitors, Facebook is angling to swipe your attention from YouTube -- and eat some of YouTube's lunch as more advertising dollars flow online from TV.

"We focused a lot in last several years on machine learning and artificial intelligence to learn what our users like and make," Mohan said. "Our job is to give the a steady stream, almost a synthetic or personalized channel," Mohan said.

Source / full article: https://www.cnet.com/news/youtube-ces-2018-neal-mohan/
 
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This is actually a very interesting read and makes sense. They push the recommendations as much as they can meaning you never stop watching. More active time on their website is a good thing. It's also quite good as you find content that YouTube is like "you might like this so give it a go" and there you have a new favourite youtuber.
 
George Hudson said:
This is actually a very interesting read and makes sense. They push the recommendations as much as they can meaning you never stop watching. More active time on their website is a good thing. It's also quite good as you find content that YouTube is like "you might like this so give it a go" and there you have a new favourite youtuber.
Click to expand...

Meaning our SEO job is to get into the "Recommended/Suggested" pool.
 
Half of my views come from suggested videos.
70% is huge but when I think about myself...after typing something into the search I watch at least another three videos from the recommended.
 
Super-interesting information. Like others who commented on this thread I took a look at the percentage of my views that come from suggested videos (40%). What Neal Mohan was saying is a little different from this though, he is saying that 70% of a viewers watch time comes from recommended videos, so this does not necessarily mean that a creator will get 70% of views from this source.
The comments about Facebook are also interesting. I for one need to do more with video on Facebook. I don't think it will ever threaten YouTube as a primary source for watching video, but certainly if you have something to sell (which I do...) you need to have a big presence on FB.
 
For me it’s 25% external 25% suggested 20% search and then the rest. Obviously you want to be “up next” in auto play every time. We need more tutorials on how to steal that spot from others!
 
My lifetime 'suggested videos' (watch time) is at 71.8% so above reads true.
Browse feature 17.7%
YT search 4.3%
Other..
 
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