• Please note that all milestone posts must not be of a promotional nature and must conform to the Milestones Forum Rules. All "almost" and "nearly" milestone threads are deleted.

200 million views!

Status
Not open for further replies.
Khappa said:
Exaclty, this is a exponential growth, what did you do on your channel to make it possible?
Click to expand...
I don't know for certain what it was that caused our rise, but I don't have any secrets. Here are the things we did that I believe helped us grow:

1. No one else was doing candy reviews as a dedicated repeatable show, so there was no competition. I think this was a big advantage. We are THE candy review channel now and don't have to share that distinction with anyone. Do a search for "Candy Review" and see how many of our videos come up!

2. Before launching the show, I took time to make a catchy music jingle and edited eye-catching action scenes for the intro to keep people watching during those critical first seconds. That way we didn't just have a cold open with kids sitting at a desk. Later on after more viewers became familiar with the show, I scaled back the intro to be shorter.

3. Our audience feels a close bond with my daughters. I encourage them to look right into the camera as if they are talking to their friends.

4. We respond to nearly every comment, respectfully and enthusiastically. This can take a lot of time, but the audience really loves hearing back from us, and knowing their voices are being heard.

5. When YouTube changed to the new comment system, we maxed out our Google + circles by adding anyone who commented positively. I think this helps SEO, even if many people aren't "using" Google+ (that's my theory, anyway).

6. While there is some structure to the show, I let the kids be themselves in front of the camera. If they hate a candy, they don't hide their opinion! This gains audience trust. Also, I tend to keep funny mistakes in the show instead of going for a totally slick (and predictable) production.

7. I hired a professional artist to make our logo--I really think a good logo goes a long way towards making a channel memorable, iconic, and making a good first impression. It tells people you're the real deal. Fake it until you make it, I say!

8. High-contrast thumbnails, faces making eye contact with the viewer, get clicks! Look at a page of thumbnails and notice which ones get your attention. Those are how you want to make your thumbnails.

9. We let the viewers be part of the show by including fan artwork in the show. The fan art is fun for us to see, and fans will share the videos with all their friends so they can see their artwork on our show. This makes their friends submit artwork, and so on, which helped growth. Also, putting the artwork on during the end slate ensures longer watch times because kids want to see if their art made it onto the show. And longer watch time is key to getting the coveted "Suggested Video" spots on YouTube.

10. I try to interact on YTtalk regularly!
 
babyteeth4 said:
We started doing Kid Candy Reviews in February 2014 every other week, by summertime we started doing them weekly. At the same time I think the kid audience was larger due to summer vacation, so everything came together at once!
Click to expand...
Hard work, good timing, and a bit of luck. Well done and I hope it continues to be successful.
 
Congratulations on your well deserved success. Your girls are super cute and you are teaching them skills beyond just passively consuming media. What a great family project and you are the best dad ever - lots of candy - yay!!
 
babyteeth4 said:
I don't know for certain what it was that caused our rise, but I don't have any secrets. Here are the things we did that I believe helped us grow:

1. No one else was doing candy reviews as a dedicated repeatable show, so there was no competition. I think this was a big advantage. We are THE candy review channel now and don't have to share that distinction with anyone. Do a search for "Candy Review" and see how many of our videos come up!

2. Before launching the show, I took time to make a catchy music jingle and edited eye-catching action scenes for the intro to keep people watching during those critical first seconds. That way we didn't just have a cold open with kids sitting at a desk. Later on after more viewers became familiar with the show, I scaled back the intro to be shorter.

3. Our audience feels a close bond with my daughters. I encourage them to look right into the camera as if they are talking to their friends.

4. We respond to nearly every comment, respectfully and enthusiastically. This can take a lot of time, but the audience really loves hearing back from us, and knowing their voices are being heard.

5. When YouTube changed to the new comment system, we maxed out our Google + circles by adding anyone who commented positively. I think this helps SEO, even if many people aren't "using" Google+ (that's my theory, anyway).

6. While there is some structure to the show, I let the kids be themselves in front of the camera. If they hate a candy, they don't hide their opinion! This gains audience trust. Also, I tend to keep funny mistakes in the show instead of going for a totally slick (and predictable) production.

7. I hired a professional artist to make our logo--I really think a good logo goes a long way towards making a channel memorable, iconic, and making a good first impression. It tells people you're the real deal. Fake it until you make it, I say!

8. High-contrast thumbnails, faces making eye contact with the viewer, get clicks! Look at a page of thumbnails and notice which ones get your attention. Those are how you want to make your thumbnails.

9. We let the viewers be part of the show by including fan artwork in the show. The fan art is fun for us to see, and fans will share the videos with all their friends so they can see their artwork on our show. This makes their friends submit artwork, and so on, which helped growth. Also, putting the artwork on during the end slate ensures longer watch times because kids want to see if their art made it onto the show. And longer watch time is key to getting the coveted "Suggested Video" spots on YouTube.

10. I try to interact on YTtalk regularly!
Click to expand...

Thanks for your insights. You have no secrets, but you did use your common sense to find ideas and maximize the results. Like fan arts at the end of the vids. 200 million viewers is insane.

And you got the right target group. Parents who doesn't want to take care of their children that moment, give them a tablet and let them watch your stuff. Kids loves your stuff and wants more :D.
 
Status
Not open for further replies.
Back
Top