evnanonymous
Active Member
remember, like i said in the previous post, running an ad over the course of several days could give surprising benefits
you might get better traffic certain days depending on the month and the responsibilities associated with that period
investing a lot of money in ads around december is probably not the best idea, but early january people will have more time and the demand for content will stabilize
are your target audience kids or parents? probaby not the best idea to run ads for any content that isnt related to meeting the needs that are unique to the challenges of getting your child ready for school
even on a weekly basis, its important to consider your timing when running an ad
it might be better to run an ad on a friday or saturday compared to a sunday - people are staying up late and are ready to invest time to unwind, and for tens of millions of people, that involves going on youtube to search out new content or re-visit what theyre already familiar with
did you run your ad worldwide or did you specify locations?
thats also an important factor to the success of your ad campaign
worst case, your ad might be showing to people who dont speak english (unless thats your target audience
)im assuming you went over and selected the topics that are relevant to your channel before you launched your ad campaign
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you got 50 clicks, but how many impressions?
you say the link went to your channel page, have you confirmed an autoplayed video counts as a view?
personally, im not sure it does
from what ive read, it might
it might also depend on if someone actually clicks on the video to pause or mute it etc., so if they dont, even if it autoplays, it might not count as a view
im not 100 % sure of this though, and maybe you have confirmed that autplayed videos do count as views, but i think we should all be very careful to assume things unless we have a source
if not, it can be really despairing when things dont work out
an easy way to confirm this would be to look at the correlation between views and the number of impressions you got
that should give us an idea if an autoplayed video counts as a view or not
if you know how many channel views you had prior to the ad campaign, you could also go to your about section and check the overall channel views to get an even better idea if the views from the ad do in fact count the autoplayed "home video" as a view or not
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i get your discouragement, but its important to step back and be critical of every step of the process before drawing any conclusions imo
did you truly launch your campaign in the most effective way possible?
what about your title? your 2 descriptions? did you make full use of those?
did you select topics related to your niche to make sure your ad was showing to people who even have an interest in the videos you put out?
did you target locations when launching the campaign? or was it shown worldwide?
you launched the campaign over a 24 hour window, could that have had a negative effect on the outcome? what would have happened if you spent 2 USD a day over a 15 day span? could that make a positive difference?
was your ad in-stream or in-search? which option did you go for and why?
if you can answer all of these questions convincingly to yourself with a resounding feeling of "yes, i ran this campaign as efficiently as i could", i agree that your content might not be compatible with this type of marketing, but think about it, how does that make any sense?
as long as there is a demand, there is an audience who is willing, and who want to watch your videos as long as theyre good
youtube and the entire system is basically one big advertising machine, with everyone competing against each other to promote themselves through SEO, social media, a community presence in forums, etc.
i mean, adwords is a microcosm of all those things combined, designed to give anyone willing to pay, a significant advantage
no man, i believe that as long as there is a demand for your content, which you mentioned already that you verified because of other channels in your niche, there are people interested in watching your stuff - no doubt about it
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man its hard for me to talk about the appeal of your channel and content because im so far removed from your target audience haha
but ill try
first thing i wanna mention is that the thumbnails can be improved - on yt, its pretty much the first thing you look at, before the title even, whether its recommended or through search
i noticed that a lot of these marbles and hot wheels videos have bad thumbnails, even on the biggest channels, which is an easy way to make your videos stand out
with your banner and channel name, its clear your channel is about marbles, but this too can be improved
if you invest, you can make it look really clean and even include a mission statement if you have one - "Marbles (racing) against the world", or something
might be worth checking out the graphics forum here on yttalk, itll cost you about 10 usd for an avatar and a banner of really good quality if memory serves me
so the esthetic of your channel isnt the best, and is a weakness
seo-wise: when i search marble run, which seems to be the keyword youre targeting in your last video, the first result is a video with 19 million views
if you didnt post on yttalk and possibly other sites, how would anyone realistically find your videos?
optimizing seo is very important - most of us here are small channels. we got an uphill battle ahead of us, and we need every advantage available to us to get any kind of traction
your description is also part of the problem. wheres the seo-optimization?
im not sure about what tags youre using, but if i were you, id look into seriously optimizing the seo of each video you have up, as there are few - it might get you a couple of extra views, maybe even a subscriber or two, or worst case, itll be good experience in the long run to dwell on it, try things out and get better at it
video evaluation based on your last upload:
you got a short intro which is very good. too long and people wont have the patience and click off
the music is fitting, and you got some nice production values going, showing the marble lineup
im assuming its your son speaking here, which is a nice touch i think. from the looks of it, the other channels dont have a focus on kids. its more about the race itself and the entertainment value. this is where i see a content diverge. its kind of hard to make out what hes saying towards the end at the beginning of the video. if your son is going to do the voiceover, its important he enunciates everything clearly
its obvious youve put a lot of effort into these videos
the setup of the "track" in which the marbles compete, the quality of the video recording itself, the voiceover, the music, which i find fitting
your strongest point is by far are the videos themselves, but i think you can improve on the visual aspect of your channel as well as the seo for each video
when i compare the focus of your channel, meaning the types of video you post, both in terms of keyword focus and video content, its different from some of the most viewed marble/racing/hot wheels videos
take m&h racing for example, he has these tournaments and championships you can get involved in somehow, and he presents the videos in a matter-of-fact way, with a big emphasis on creating a connection with his viewerbase. they get more invested because they want to see if the marble they bet on will win
at least, thats my understanding
you have a different focus that involves your son actively. this is uncharted territory based on the videos ive seen.
on other channels that find a lot of success in your niche, the sole focus is on the entertainment value and the presentation
however, though your focus is uncharted territory, it doesnt mean that it cant work, but that the likelihood of success is undetermined and may be harder to achieve
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this whole genre is completely new to me and i never even knew it existed, there might even be a channel that i havent seen with 100,000+ subscribers wherein kids are involved as much as your son is
im not sure how much my feedback can help given that im so unfamiliar with it, but ive already spent a lot of time on this haha
summary of my channel feedback:
- good videos, strong production values, but are you creating an environment as engaging when compared to the bigger channels, like m&h racing?
- seo is not optimized and youre competing with channels with multiple videos with millions of views and cemented rankings for many search terms
- your thumbnails and overall channel esthetic can be improved, and will net you a big advantage because a lot of competing channels in your niche have mediocre thumbnails
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