Hmm...I guess it would be the personality of the Youtuber and the kind of vlogs they make.
One of my favorite vloggers is "ExploringwithJosh." He explores abandons places and visits a lot of countries. His vlogs normally consist of showing you what he does in those in countries (or even your own) and helps give you an insight to see whether or not you might want to go there someday yourself. And for me those are entertaining and informative. =]
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