The Transparency Truth

A

AustinAdvice

I've Got It
I figured I would make this post after seeing countless posts and getting countless messages about transparency. For those of you who do not know, full transparency refers to having access to the Estimated Earnings and Ad Performance tabs within your YouTube Analytics pages.

Now to get right down to it, every network ( MCN ) has the ability to enable full transparency within a few seconds. It is not a complicated task or a task that takes hours, the enablement takes a matter of seconds and that is the truth. Whether you get a report or have access to a 'dashboard' the truth is only full transparency shows the correct information. Although reports and dashboards can and are usually correct, the network can modify these and you have no guarantee that they are on point.

Recently I have heard numerous lies explaining that it takes 3-7 days or that YouTube can only handle the requests in bulk, or even the blatant statement that it is a bug only effecting one network.


The truth is every YouTube creator should have access to full transparency and you should demand the right to it. Any network not willing to comply with this could very well be hiding something from you.


That is all, feel free to leave your opinions. Thanks
 
Oh, um. Good to know. Good luck with that. I see you work for one of the fastest growing networks on YouTube. Which one?
 
hmm. thanks for sharing this info!
Although reports and dashboards can and are usually correct, the network can modify these and you have no guarantee that they are on point.
Click to expand...

this is something that grabbed my attention and i dont like that lol
 
Dananuh said:
OmniaMedia. He runs a sub-network under them called SquareOne.
Click to expand...
[DOUBLEPOST=1372537370,1372537172][/DOUBLEPOST]
Thrashbat said:
Oh, um. Good to know. Good luck with that. I see you work for one of the fastest growing networks on YouTube. Which one?
Click to expand...

Indeed, OmniaMedia currently has one of the highest channel size ratio's available. It is ranked in the top 30 MCN's with less than half of the average partners of networks surrounding it.
 
AustinAdvice - Whatever your idea of editing my post or you would edit yours was, I would personally take that as a threat to me. Please don't take it that I edited it for you, but more for the sake of everyone else because I know what your like for being the person who is right.

Second of all, you claim SquareOne isn't a sub-network of OmniaMedia. Then what is SqaureOne, because it seems to me you offer all standard partnership features for brands and channels. I know you recruited Flammy from here, and tried to recruit many other people here. Your the CEO, please elaborate for me?

the network can modify these
Click to expand...
No network can modify any such stats. Such tampering with stats would be illegal. Stop feeding people with wrong information.
 
Dananuh said:
No network can modify any such stats. Such tampering with stats would be illegal. Stop feeding people with wrong information.
Click to expand...


I believe you are misunderstanding. I think he is saying that the networks can change your Network Dashboard.

With one network that I am familiar with, the Network Dashboard shows "Daily Estimated Earnings".
However, it is not the same as what I see in my YouTube Analytics. It appears as though the Network shows what is my cut of the YouTube earnings. In other words, let's say that I had a 50/50 split with a network.
YouTube would show $8 in Analytics but the dashboard would show $4 (on a particular day). It's fair enough because that is what the content creator would want to know anyway.

It doesn't seem to be accurate if you have a quota deal though because the dashboard only looks at the split and doesn't take the quota into effect.
 
markkaz said:
I believe you are misunderstanding. I think he is saying that the networks can change your Network Dashboard.

With one network that I am familiar with, the Network Dashboard shows "Daily Estimated Earnings".
However, it is not the same as what I see in my YouTube Analytics. It appears as though the Network shows what is my cut of the YouTube earnings. In other words, let's say that I had a 50/50 split with a network.
YouTube would show $8 in Analytics but the dashboard would show $4 (on a particular day). It's fair enough because that is what the content creator would want to know anyway.

It doesn't seem to be accurate if you have a quota deal though because the dashboard only looks at the split and doesn't take the quota into effect.
Click to expand...

I understand where you are coming from. Your with Fullscreen correct? Does fullscreen's dashboard provides you with your net CPM, which is after both Google's cut and your networks. YouTube's estimated earnings tab itself doesn't account for this, it just takes your gross CPM. What I do believe Austin was referring to, was networks being able to modify that to look better when they cannot. A CPM quoted on the estimated earnings tab cannot be modified, it just doesn't take into account your networks split. I know some networks state gross CPM to make it look more appealing.

You stated if you made $8 50/50 split. Well, the stats on the estimated earnings tab displaying that $8 would be your gross. And on the dashboard it would be $4 because then your networks cut is taken out.
 
This is partially true, but the main reason most MCNs only preform an update once every 1-3 weeks.
Is because depending on how many channels/videos are under their CMS, it can take up to 48 hours for the bulk update to preform (The CMS is deemed useless for that period so no-partnering or releasing)

for small networks such as ChannelFlip this may be alright as they only have a few thousand videos(would take mere minutes) but for an MCN such as Fullscreen with 2 Million videos it is a whole other matter at hand.

Hope this cleared things up :)
 
You must log in or register to reply here.
Back
Top