Well if your video is about "The Cinnamon Challenge" then I would see that as a suitable tag, as someone will most likely search all that phrase in one go. I would only class it as spam if its unrelated to the video shown. Your probably get the same result though if you seperate those words
Just enter words related to the video. If it's a challenge, enter stuff like "challenge, fail, epic challenge, funny challenge" and stuff like that. Make sure to put 2013 as well!
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