Try to implement good clips from lots of different videos to make the viewer interested. Much as a movie trailer will show much of the climax of the movie, try to show the many climaxes you can find using your own videos.
I love j-cuts, but can't seem to find the right opportunity to use them.
Try to give your trailer a movie feel, kind of like how I did with mine. You don't have change the aspect ratio and frame rate like I did, but light filters and music can help.
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