Increase in ad clicks. Is this normal?

[hairliciously]

I have been on Adsense for a little over 3 months and recently started getting a lot more ad clicks according to Adsense. I normally average around 40 clicks a day but now, I get anywhere from 60 to 80+. I have over 340 subscribers and recently hit my 102nd video. Any reason for this? View count did increase but it is not like it doubled like the ad clicks. For those wondering, my videos pertain to hair loss and hair transplants. Thank you in advance for your help!

 

[EVO]

Have you also had an increase in views?

 

[hairliciously]

Have you also had an increase in views?

Yes, maybe a 25-30% increase but not to the point where it doubled. Then, it would make sense but its not so I am no toy complaining, but just puzzled as to why.

 

[EVO]

My click through rate also increased over last couple of months. I think it coincided with me adding more ads to my vids (Having increased to over 10 mins)