It is! In a way...
They make the requirements so low so when kids look at it, they just think - OMG PARTNERSHIP!
Then they rush through the signing up form and then just agree with the contract thinking "Oh more of that tos rubbish"
They know kids will sign the contract, because they have no requirements and seeing that the form contains the word 'partnership', they think banner, thumbnails, money!
However if an adult thought about joining ATV they would research it and find out what they are getting into... Then make their final decision on weather to join (as you would already know, most wouldn't)