Fullscreen & Gorilla

The real short version: Basically you film an ad that usually runs at the start of your video, the client will usually provide "talking topics or a script of sorts" as well as video and annotation to included in your video, It is encouraged to try creatively incorporate it as part of your video so it doesn't seem like an Ad. Pros and Cons:
Pro is the CPM on these are really high, I think one just went for $25 which means for every 1000 views you get you get $25.
Cons: The ad champaign doesn't last forever and has a budget as well, so for example after 16 days or all the money runs out, the CPM goes away and your essentially not making any money off the ad at the start of your video. You can have normal monetization but as mentioned before you are kinda running two ads in a sense and your audience may not react well.

I find It's really up to the individual though, if you have a video that performs well you can make some serious money, so its worth considering
 
We haven't done a Gorilla campaign yet, but one of the talent on one of the podcasts on our network does them all the time.

He's made some decent money from it, but he's also an insanely brand-friendly channel (he's an unboxer): ScottVsBox
 
Gorilla seems to be fine for certain channels and presentations. As stated above, it depends on your viewing audience as well. If you have a dedicated audience that tunes in quickly to see each video as it is uploaded, that would be more ideal. If you make presentations that are designed for long-term YouTube success, then it might not be a good fit.
 
Gorilla videos seem like a great thing, I mean it's extra money in your pocket. but like other people have said, it depends on views. So if you have a good amount of subs that are loyal and watch every video you put out, then you have a chance of doing well on these videos.
 
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