Hypa Gaming
Well-Known Member
Great advice.
[DOUBLEPOST=1456685496,1456684739][/DOUBLEPOST]While that CAN be true because YouTube is so flaky, I've taken 5+ channels past 1000 subs no problem. I have a 6th channel I just started and my graphs are all going up sharply. Even at less than 300 subs I have videos with 5000 views and I'm ranking in search. The reason why many people can't get past 1000 is very clear to me. For example, I'm only PART TIMER and I spoke to a full timer and had TONS of tips for him of stuff he did not know. This is not strange either. That is normal. A YouTuber doing it full time and has no clue about so much of how YouTube works. YouTube is now a business thing. We are WELL past the cat videos stage, so you need to treat it like any business. Actually, don't do that. That is why most business fail. Most businesses do the same thing. They have this "cool idea", THEY wanna do and they just do it. No market research. No needs analysis. No picking up a ton of business books to actually learn how business works. No researching things like your competition and the history of the market you want to get into. Just, hey I want to start my own T-Shirt shop so I'm just gonna do it.Hey YTTalkers! I recently heard a small YouTube creator complaining about how YouTube needs to update their algorithm to favor small YouTubers and not just "the big guys." Other small creators chimed in and readily agreed, but I honestly have a different perspective on why small creators stay small and it has nothing to do with YouTube's algorithm.
1. Poor branding.
This goes far beyond a simple forum post, but think much broader than logos, header images, and branded bumpers. Essentially it's answering the questions, "Who specifically is this content for?" and, "Why should that person care?" Why does your channel matter? What difference does it make in that person's life? What's their motivation for wanting to subscribe to your channel in the first place? How easily does your channel answer those subconscious questions for them? How well is that "branding" integrated into your content and channel?
2. Poor titles and thumbnails.
It doesn't matter how awesome your content is if the thumbnails and titles aren't engaging, enticing, and attract people to click. That doesn't mean you should be misleading and tease a story that really isn't in the video -- that will backfire every time -- but it means knowing what the true value of your video is for someone and then crafting a "billboard" for it (title and thumbnail) that accurately pitches its value.
3. Craft better videos.
And I don't mean just in terms of production value -- I mean in terms of actual content value. Most creators assume that their videos are awesome and that the only problem they have is exposure. The problem with that way of thinking is that it locks you into a mindset that doesn't change with YouTube and causes you to start blaming other things that you don't control. It's pretty self-defeating. If you've been creating videos for even 6 months, go back and look at some of your first videos. You thought they were awesome back then. Today you're probably embarrassed by them. And next year you'll look back on the videos you're creating right now and feel the same way. So use tools like "audience retention" in YouTube analytics to craft better videos. Drop the stuff that causes audience drop-off (like branded intros, for example) and learn to start the videos with better hooks, eliminate wasted time, stuff like that.
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Reaching 1000 subscribers nowadays is totally hard and based on luck. No matter what niche you apply for, there are another 100 channels doing it.