Can I sell ad space on my channel banner?

[Phil]

Does anyone know the legalities around selling ad space on a channel banner? For example, if I do phone reviews and Gazelle.com wants to sponsor my channel, can they pay me $100/week to have their logo on my channel banner?

Thanks,
Phil

 

[TigerXtrm]

No, you can't. YouTube's TOS prohibits any kind of advertising outside of their own ad network, with the exception of product placement which comes with its own set of rules.

 

[Happy]

@TigerXtrm CollegeHumor is one of biggest youtube channels and I see they are selling ads on banner.
Are they violating Youtube's TOS?

 

[TigerXtrm]

@TigerXtrm CollegeHumor is one of biggest youtube channels and I see they are selling ads on banner.
Are they violating Youtube's TOS?

Well that's a channel with almost 8 million subs. As a big player on YT I imagine you have a little bit more room to negotiate that sort of thing with YouTube. As an average channel however, they're going to come down on it pretty hard I imagine.

 

[markkaz]

Selling ad space on your main page was specifically not allowed five years ago. You also couldn't charge people to be put in your Recommended Channels list either.

I do not know if that is still the case.

 

[Shane]

@TigerXtrm CollegeHumor is one of biggest youtube channels and I see they are selling ads on banner.
Are they violating Youtube's TOS?

I'd say they asked YouTube and got permission.

It appears to be a part of a mass campaign meaning Fanta/ the client likely approached them and asked to sponsor several videos, be on the channel banner, likely get some mentions on social media and I wouldn't be surprised if they bought some in-stream inventory/ impressions also.
All-in-all it could likely be a $100,000 deal with instreams (which Google gets 45% of) and it helps a brand favour the platform for further uses, in would be from that in Google's best interests to allow such a thing to take place.