Buying Facebook ads to promote channel?

I've considered it for a while, but haven't done it yet. I saw a video a while back about it and the guy gave his strategy on it. He would create the ad like normal but deactivate it on mobile and Insta because FaceBook opens YouTube in its built-in browser on mobile and same with Insta, most people aren't logged in to YouTube on them so they can't subscribe. So he ran them only for desktop users because it would take people straight to YouTube with their account already logged in. Again, I haven't tried it personally but seemed like a pretty good strategy.
 
We've tried facebook ads several times trying to drive views on Youtube and get more subscribers, and it was never worth it. It seems that for our demographic, they dont like to leave the safety and comfort of Facebook and make the long, difficult journey over to Youtube.. We've also found that the majority of our Facebook followers dont even have a Google/Youtube account so they can't subscribe.
Our demographic is mostly male, aged 35-65, so it might be different for your followers...
 
It works quite good, but you have to decide on the audience, target video then write clickable description and target ads as close as possible.

Great for someone like me, not sure if it will work for your vlogs.
 
JeffEvans said:
I've considered it for a while, but haven't done it yet. I saw a video a while back about it and the guy gave his strategy on it. He would create the ad like normal but deactivate it on mobile and Insta because FaceBook opens YouTube in its built-in browser on mobile and same with Insta, most people aren't logged in to YouTube on them so they can't subscribe. So he ran them only for desktop users because it would take people straight to YouTube with their account already logged in. Again, I haven't tried it personally but seemed like a pretty good strategy.
Click to expand...

That's pretty useful to know, actually! I tend to be logged in on mobile but I hate not having it open in the app, heh.

I've been using ads for a while, but that's mostly because I upload my videos onto Facebook as well and promote them there. For me, getting recognition on an alternative platform is not a bad thing - provided the message I'm still aiming to get across is received coherently. I've had a lot of extra views, although not as much engagement as I'd have liked, which can make it very obvious that more of your views are paid for rather than organic. That being said, I do have a smaller but very loyal audience, so perhaps my organic growth will increase in time.

Another thing to add; when marketing my vids, I have a tailor-made audience with specific interests in education & linguistics, meaning whoever sees my work is someone who actively wants to.
 
Having ads running to promote your channel can be a good thing if done correctly. I believe Facebook allows for split testing ads, meaning that you run 2 different advertisements for the same channel/video with only one or two variables changed. You run a small sample of impressions on the ads and a few days later take a look at the analytics. The ad that did better is what you want to improve on. Continue that ad, but replace the other with a new ad with slight changes to the one that was doing better. Keep making improvements until you have a satisfying click-through-rate and viewing time.

This is the strategy that many entrepreneurs and marketing professionals use to great effect. It's a tried and true method of developing and growing brands.

I hope that helps! Good luck! :)
 
You must log in or register to reply here.
Back
Top