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10,000 subscribers! (& my tips for you guys)

JesusGreen

Posting Mad!
(Skip to the bottom if you don't care about the story and just want me to give you some tips!)

So when I joined YTTalk a little over a year ago, I had less than 100 subscribers. I had no clue what I was doing really, but I told myself: I'm going to work hard, and by my 24th birthday in August 2016, I'll hit 1000 subscribers. I didn't know how I'd do it, but I told myself I would.

It took me another two months from joining YTTalk to hit my first 200 subs, when I made my first milestone post here, a year ago, in February 2016. I had a long way to go until 1000 subs, but once again I told myself it was doable, even if I was only getting about 40-60 subs a month at that point.

A couple of months later, by April, I reached my next milestone, 500 subs. At this point, my goal of 1000 was in sight, and I knew I could do it. Sure enough, in late June, I hit my goal of 1000 subs a couple of months early.

In October 2016 I had ~2200 subs, and I posted my goal to achieve by the end of 2017:

10,000 subscribers by the end of 2017.

I'm only at 2.2k now, but growth on YouTube always seems to be exponential, so I'm confident if I keep up with my video schedule and keep improving my content and my SEO I can reach the goal. :)

Views wise, at least 1.5M? Currently at 280k.

Here's a snapshot from just now:
7f1HUiI.png


So I managed another goal, 10 months early! The best part is the 10,000 number is a particularly significant number for me. When I started my self improvement journey (which is what led to me creating my channel), I was motivated to do so by another YouTuber, who had around 10,000 subscribers himself at the time. I remember when I first made my YouTube account I said if I ever got to his size, I would consider that a huge success, and here I am now. It feels awesome. :)

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So, on to the tips. What have I learned since starting YouTube?

Your YouTube growth is your responsibility. Growth isn't luck based like you might have been led to believe. There are an extremely rare lucky few who got their growth accelerated massively by some freak circumstances: but you or me are probably never going to be one of those. So don't rely on luck and cross your fingers. Actually learn HOW to make your channel grow, and work hard at it.

How do you do that? SEO, aka Search Engine Optimisation. If you don't know what SEO is, you should get studying it. In short, optimise your title, tags, and description, and make highly searchable videos. If none of your videos are discoverable in search, then how is your channel supposed to grow? Your channel grows when people stumble across your videos, and they do that when those videos are possible to find in search. Even ranking videos in suggested/browse features etc depends on good SEO, and also depends on you getting some initial views either from subscribers or through said search before you rank.

Adapt constantly. Treat YouTube like an experiment that you're fine tuning and tweaking endlessly. If you try something, and it doesn't work, don't keep beating a dead horse. Try something new. Switch things up. Try different styles of thumbnails. Try different video lengths. Try making videos about new subjects. Try different upload times and frequencies.

Observe! Look at your analytics regularly. Where are your views coming from? Which of your videos do best? What changes have you made that positively impacted your channel? What changes had a negative impact. Learn from your experimentation. It might take weeks, months, or even years, but eventually through enough trial and error you'll find that formula that works for you and gets you regular views and subscribers.

Work hard. Procrastination. We're all guilty of it. The thing is, I really stand by the idea that the more time you spend working on your channel, the quicker it will grow. I was guilty of not spending as much time on it as I should have until recently - and had I dedicated more time to it, I'd have probably reached two, three, or even four times the size I've grown to by now. Every extra hour you put in to researching keywords, making extra videos, reviewing your analytics, polling your viewers, trying new things etc == a little boost to how fast you'll grow. If you procrastinate a lot and can't convince yourself to work on your channel in your free time, I suggest using a free Todolist app like Todoist or something similar to help you manage your time.

Upload frequently. This is something I've observed more recently, but the YouTube algorithm seems to care a ton about upload frequency. The more frequently you can upload, the better your channel will perform. I haven't tested multiple videos a day, so I can't confirm if that's even better or not, but a video every single day performs far better than just one or two a week (or less) - so if you can manage it, make more videos. If you're strapped for time, spend a day planning videos, come up with 20+ video ideas. Then another day simply bulk recording as many of those (or all of them) and getting as many as possible edited. Then you can just upload and schedule them all for release on different days, leaving you another 10-20 days to work on new ones.

Learn from the experts. If you decided to be a programmer, you'd read some books, watch some tutorials etc. If you decided to learn martial arts, you'd study under a teacher. So take the same approach to YouTube. There are techniques and strategy to learn. So check out some of the YouTubers who help with this. I can give personal recommendations to: Tim Schmoyer/VideoCreators, Roberto Blake, and Derral Eves, all of whose videos helped me out a ton so far.

Hope you get something useful out of this!

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Also, here's to 20k subs by the end of 2017. Can we do it? I think so!
 
Thanks for the advice, and congrats. Do you have any suggestions about the best places to research SEO? Is there a book on it, or will YouTube tutorials be sufficient?
 
Thanks for the advice, and congrats. Do you have any suggestions about the best places to research SEO? Is there a book on it, or will YouTube tutorials be sufficient?

Honestly if you want a really basic primer and just want to follow what someone else does, without having to watch lots of videos on the subject: Practical Psychology recently released a video about his personal video creation strategy. I can't embed videos here, so I'll just name the title of the video, search it:

"How to GET MORE Youtube Subscribers - Youtube Algorithm Tips and Tricks 2017" by Practical Psychology

The information is actually solid. What he says about tags is spot on and something I've been doing for a long time. As far as titles and descriptions go, I've experimented with a lot, and for titles I've found 2 approaches tend to work:
  • Either his approach which is to split your title into two halves: Enticing Message - Relevant Keyword (i.e: for a gaming video you might have a title like "INSANE Amount of Headshots! - CSGO Kill Montage", for a self-development video you might have something like: "Unlock the Power of Your Mind - How to Meditate")
  • Or simply limiting the title to JUST the keyword.
Either works, but since having an enticing message at the start gets more people actually clicking it, I've switched to using his approach after watching that video and it seems to be working well so far.

Descriptions are something that have been a mystery for me. I've tried out so many different approaches and none of them seems to get me a good answer on how my descriptions should be. You see I've found very different approaches that gave me really different ideas about what works:
  • Practical Psychology's approach is to use his keyword once in the first sentence, then put other relevant keywords in the second sentence, and keep the description relatively short.
  • My old approach to descriptions was to go for keyword frequency. To try and fit my main keyword as many times as possible into my description (as long as it was within sentences and not just tag spam), with a lengthy description describing the whole video.
When using my old approach, I had a few instances where simply adding an extra instance of the keyword was enough to change my search ranking and boost it up by a place or two - which led me to believe that keyword *frequency* is really important.. but then recently I've been trying Practical Psychology's approach, only having the main keyword in my description once, and it seems to also be working well. So I'm even more confused about descriptions than I was before.

He also admits in his videos that he's not sure about the best strategy for descriptions. So it's worth maybe using one of these approaches but then tweaking it regularly to see what works best. I have some things I plan to test. One idea is combining both strategies, i.e. use a similar approach to Practical Psychology but also try to squeeze the main keyword in a couple more times throughout the rest of the description.

That's the basic meta-data side of SEO covered. The other aspect is slightly harder to manage: watch time.

YouTube likes videos that create total site watch time. That doesn't have to be your videos. If someone watches your video, and then goes off and binges cat videos for 6 hours. Even if those videos have nothing to do with your videos.. as long as the user stayed on YouTube, that cat video binge is improving the ranking of your videos as we speak.

So make an effort to link elsewhere in your videos. Link to your own videos and playlists that are relevant (or even just ones that you think people might like) - but also don't be afraid to shout out other YouTubers and channels that you've found yourself binge watching in the past. It might seem counter-intuitive sending people away from your own channel, but if people start a long watch session as a result of it, then it'll do your channel good.

Another thing I've observed is that if you can get a good amount of quality views in a short time period, it'll massively boost your ability to rank in other areas: like suggested videos, the home page suggestions, etc.

A recent example of this: I make a lot of lucid dreaming videos on my channel, in fact two of my lucid dreaming tutorials are on the first page for the term "How to Lucid Dream" (one of them being right at the top) so when people are looking to lucid dream, those videos get a bunch of traffic.

Now recently Shane Dawson, a very popular YouTuber that you probably have heard of at some point, made a video about lucid dreaming. Over 2M people watched it, so within an hour of his video being uploaded, my lucid dreaming videos started receiving a massive surge of views all coming from search.

The thing is, after a few days, those views died down.. but those videos actually started getting MORE views even though no new people were coming to them from search. Why? Because YouTube saw the amount of watch time I was generating was huge during those days with increased traffic, so started recommending my videos in suggested videos and on the home page. As a result my whole channel started getting a bunch more views, not just my lucid dreaming videos.

So look at ways to increase your traffic. One way of doing this is simply to increase your upload frequency. The more often you upload, the more videos people have to watch on your channel. This means more places for new people to find your videos, but also more total watch time and longer watch sessions generated.. which has a snowball effect and gets your videos recommended, drawing in further views.. which get your videos even more highly recommended.. and so on.

Hope this helps!

As far as places to learn more: Roberto Blake, VideoCreators, and Derral Eves all have great videos on this sort of subject.
 
Congrats! And also a big thank you for the advise. Its almost like filling the old fuel tank with fuel when motivation like this comes our way.
 
Wow!
This is probably one of the most helpful posts of here that I have read!
Thank you so much for sharing advice an experienced with us :)

I absolutely agree; YouTube is hard work and it takes a lot of commitment to get subscribers!
I am doing most of the things you mentioned.
Since treating youTube like a full time job and working hard - I went from 150 subs to 500 in less than 2 months!
I look at social blade daily. I watch other YouTubers and how they are doing it... How they are succeeding... I try their methods.

According to Social Blade you will hit 20,000 by 3 months! I have no doubt you will achieve it :)

I am so glad I found you - funnily enough I love the practice of Lucid Dreaming! Even though I can't do it anymore, as a teenager I practiced it a lot. I will have to get into it again :)

I do have a question; Reddit!!
I am not sure how to share my videos on reddit, or what sub-reddit to even use!
I know Reddit can be harsh but I also know they don't like self-promotion.
Any tips?
 
I absolutely agree; YouTube is hard work and it takes a lot of commitment to get subscribers!
I am doing most of the things you mentioned.
Since treating youTube like a full time job and working hard - I went from 150 subs to 500 in less than 2 months!
I look at social blade daily. I watch other YouTubers and how they are doing it... How they are succeeding... I try their methods.

For sure! Keep at it and that growth will only continue to accelerate!

According to Social Blade you will hit 20,000 by 3 months! I have no doubt you will achieve it :)

I am so glad I found you - funnily enough I love the practice of Lucid Dreaming! Even though I can't do it anymore, as a teenager I practiced it a lot. I will have to get into it again :)

3 months? Well that would certainly be pretty awesome. I'm definitely experiencing quite the influx in views right now. If I can keep that up then I could probably make it. Although I've noticed some months I simply do better than others, so knock on wood!

As for lucid dreaming, never too late to get back into it. I find that if I take a break for a while and don't practice, it still only takes me 2-3 weeks of practising methods for me to be right back where I was in terms of lucid dream frequency/dream length/dream control etc. So give it a shot :)

I do have a question; Reddit!!
I am not sure how to share my videos on reddit, or what sub-reddit to even use!
I know Reddit can be harsh but I also know they don't like self-promotion.
Any tips?

Honestly, I used Reddit a little at the start, but the self-promotion thing made it quite difficult. Some subreddits allow self-promotion, but you'll often still get downvoted pretty hard. Other subreddits its not allowed whatsoever. Others still its completely fine.

One thing I did do though was share some of my early videos in a subreddit I was already a regular in. In that particular subreddit people knew me as I was a regular and tried to be as helpful as possible there - so when I shared my links I picked up some early subscribers right away. So that's my suggestion if you use Reddit, just make yourself at home in a relevant subreddit or two - and that way if you share your content, people will be open to it.

That said I feel like the hierarchy of views is something like: home page > suggested videos > search > advertising your video externally. Home page seems to be the jackpot, whenever any of my videos are getting suggested on the home page for people my views see a *huge* increase. I haven't 100% figured out how to get there yet but what I've found so far seems to be that you just apply the same principles as ranking in search (title, tags, description etc) - and then have to get a large amount of watch time accumulated in a short period on that video, which causes YouTube to start suggesting it elsewhere outside of search. So I don't really advertise my videos externally any more.
 
Congratulations on a well deserved milestone. I know you put in a lot of work and strategy to getting this far. Looking at your social blade statistics, very nice amount of daily views. I can only dream of hitting that volume at this moment.
 
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