YouTube will allow some channels to monetize Coronavirus content

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YouTube will begin allowing “a limited number of channels” to run ads on content about the novel coronavirus, CEO Susan Wojcicki says.

In a letter to creators, Wojcicki wrote that YouTube’s “sensitive events” policy, under which it demonetizes content about events like natural disasters, shootings, and pandemics that result in a loss of life, was “designed to apply to short-term events.”

YouTube began considering the COVID-19 outbreak a sensitive event in the middle of February, and subsequently demonetized any video with “more than a passing mention” of the coronavirus. This led to complaints from a number of creators, including Linus Tech Tips (10.3 million subscribers) and Philip DeFranco (6.39 million).

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