Crown
¯\_(ツ)_/¯
Very interesting article:
YouTube has likely never faced as much competition from other platforms as it does today. Facebook, Instagram, Amazon’s Twitch, Twitter, Snapchat and TikTok are among the biggest platforms vying for the Google-owned video platform’s talent. Yet YouTube stars feel like there is not much competition for YouTube at the moment. They wish that would change.
YouTube stars crave more competition for YouTube for a host of reasons. While YouTube effectively made the market for individuals to generate income from independently creating videos and posting them online, they do not want to be overly reliant on any single platform and vulnerable to that platform’s constant algorithm changes that affect their ability to make a living. YouTube’s brand safety issues and corresponding demonetization of creators’ videos — “adpocalypse,” as creators call it — “was a jolt for a lot of creators who hadn’t thought of their business as more than just YouTube. People had the stark realization that you need your fingers in more things in order to be okay,” said Mari Takahashi, a creator with 292,000 subscribers on YouTube.
Rest of the article: https://digiday.com/media/youtube-stars-wish-youtube-had-more-competition-from-other-platforms/amp/
YouTube has likely never faced as much competition from other platforms as it does today. Facebook, Instagram, Amazon’s Twitch, Twitter, Snapchat and TikTok are among the biggest platforms vying for the Google-owned video platform’s talent. Yet YouTube stars feel like there is not much competition for YouTube at the moment. They wish that would change.
YouTube stars crave more competition for YouTube for a host of reasons. While YouTube effectively made the market for individuals to generate income from independently creating videos and posting them online, they do not want to be overly reliant on any single platform and vulnerable to that platform’s constant algorithm changes that affect their ability to make a living. YouTube’s brand safety issues and corresponding demonetization of creators’ videos — “adpocalypse,” as creators call it — “was a jolt for a lot of creators who hadn’t thought of their business as more than just YouTube. People had the stark realization that you need your fingers in more things in order to be okay,” said Mari Takahashi, a creator with 292,000 subscribers on YouTube.
Rest of the article: https://digiday.com/media/youtube-stars-wish-youtube-had-more-competition-from-other-platforms/amp/