YouTube Launches Its Own iPhone App With Better Discovery, Social Sharing, Music Videos — And Ads!

Sanuku

Super Poster
While this itself isn`t the breaking News a new Feature might make some of you who have a lot of Mobile Views looking forward how things might change in the upcoming Weeks/Months:
For the first time in a native iOS experience, YouTube will show pre-roll adds ahead of its mobile videos.

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Looking forward to seeing how this goes, I think the sharing options are great as the majority of people get a lot of there views from mobile, and if more mobile users are sharing that should mean even more traffic is driven to users content :)
 
It'll be interesting how this plays out. After all, this differs greatly from the native YouTube app that Apple devices have been used to. This one, finally, offers more convenient ways to interact with YouTube as you would on a desktop. Excited.
 
A few of my Friends have already gave it a spin and while the Loading Times are sensational they don`t like the fact that you seem not to be able to comment/Like/Dislike with the Tool even when you are Logged In. Haven`t spent yet enough Time with the Tool but I assume that Google will add that Feature as soon as possible since it would be without it a waste of potential.
 
Now downloading, I'll let you know what I think.[DOUBLEPOST=1347372243,1347371380][/DOUBLEPOST]it's very good. You can look through the description while the video is playing. I've only checked it out for a few minutes but it's tons better than the iphone's built in youtube.
 
I watch a LOT of YouTube on my iPhone, somewhere upwards of 25 hours a week. The old iPhone YouTube app is ridiculously out of date and I've favored the YouTube mobile site for quite some time. I have noted that many partnered channels already had preroll ads when viewed through the mobile site.

I'm excited to check out the new app though. I'm really hoping it has a good adoption rate as well, I doubt many people had even bothered to look up the mobile site (from iPhone anyway).
 
The only thing they need to work on at this time is introducing annotations to the mobile version. For it's first release it's very good.
 
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