I have an endcard with many elements and it displays for 9 seconds. That's enough for new people to notice the bright red subscription link, and if they don't notice all the other elements right away, they may on future videos.
Mine sits at 15 seconds, I find it works alright, allows a bit of a tune to play and for a small amount of a video to play hopefully enticing people to look.
I have mine for 10 seconds, but it depends on how much stuff you have on yours. Mine has my social media names, a subscribe button, and shows a clip of my previous video. If you have more than that, you may want it to be a bit longer.
I do an end title for about 15 seconds, i think 20 seconds + is way to long and I would get bored staring at it lol. Maybe do a length test, how long can you sit through an end plate?
Lately i have started leaving it out for my "Series let's plays" as i think if someone wants to watch the playlist of episodes, they would get frustrated watching an end plate on each one. Instead i use a simple comment bubble that you can add to your video using YouTube itself. Not sure if this is a tried and tested method but im giving it a go
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