YouTube CEO takes to Twitter

[Yachts For Sale]

YouTube CEO Susan Wojcicki is becoming more communicative lately. A few hours ago she tweeted:
I've been listening closely to your thoughts and ideas this past year, so wanted to share my priorities for creators in 2018: And here there is a link to a message she has written to creators in the YouTube Creator Blog.

In her message she commits to improving communication and transparency, investigating new ways that creators can monetise their channels, adding ways that viewers and creators can interact, tightening up and enforcing YouTube policies, and investing in educational channels.

Her twitter feed was immediately inundated with the inevitable comments from angry and bitter creators who wanted to vent, but there are also a few comments supporting her.

Personally I'm happy to see greater communication from the CEO, and especially pleased to see that they are looking at ways to make it easier for creators to increase revenue. The only note of cynicism I felt was when I read that she plans to use her YouTube channel to communicate more with creators. She had already made the same statement in September when she started her channel, but 4 months later she has still only produced those first 2 videos. She reminds me of many other creators who start with good intentions and then do not have the stamina or determination to stick to a schedule. That's absolutely fine for most people who are just trying the platform out to see if they enjoy it, but I'm pretty shocked that the CEO of a massive company makes the same mistake on her own platform. I would have hoped to see a video a month from her at least.

Exciting times to be a YouTuber: Let's see what 2018 holds for us!

 

[Dave2017]

I agree. It sounds like a good thing overall. Do you have a link to her YT channel?

 

[Hirudov]

I agree. It sounds like a good thing overall. Do you have a link to her YT channel?

Here it is youtube.com/channel/UCg7fzx4PEk96-7Ec2Ol2dJA
Her first video has 12K likes AND 119K dislikes. Her second video has only 4K likes AND 60K dislikes. The likes/dislikes ratio is hinting of how the creator community feels after the AdPocalypses.

 

[iGM]

This is too little too late in my own opinion.
The CEO and high ranking officials within the YouTube Company should have tried to implement these changes long ago. It seems they are more pre-occupied with revamping the YouTube look, channel pages and creator studios than actually doing any good with the site.
The old creator studios were not perfect however they worked. Instead of fixing something that is not broken, they should focus on making their analytics as well as the way YouTube actually works far more transparent. They should also improve their communication. The latter point being an area that YouTube has always failed its creators in.
Just hope this is the start to better YouTube <-> YouTuber communication and not just empty words (like they have been for the past 6 years at the very least).

Until something radical changes YouTube and the YouTube community for the better (i.e fixing their system for video listings to balance the favor of big/small channels or creating a communication system that genuinely works for creators big and small) then I will remain skeptical and chalk this recent activity down to nothing more than YouTube leaders reminding us they do exist on some capacity.
I'm sorry but a few Tweets just isn't enough.

 

[Unanswered5s]

I'm excited to see what they can come up with and I'd love to see something done to help out smaller channels too. When looking at a channel page, wouldn't it be cool to have: Featured channels, related channels, and then smaller related channels or something like that? That's probably very wishful thinking mind you!