My videos normally have retention around %40-50 but when i use adwords with truediscovery option and place them into similiar channels, its dropping to %20-25. I really dont understand how this happens. Is this happened to anyone too?
That means that your ads are not targetting the right audience. That's why they click away very soon. Targetting the right audience is the most difficult task on Google Ads. But if/once you get it right, you can get some good results.
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