TheDutchTexan
I Love YTtalk
First read an excerpt from your typical MCN recruiter e-mail;
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With over 450mn+ views a month, 1500+ channels, a subscriber and social media base of over 12Mn, [name removed] Network produces over 70 minutes of original content everyday. The network today has over 300,000 videos online.
BENEFITS OF OUR NETWORK
New Revenue Opportunities: We got 3 of our channels a 100% share of voice for the MENA region as these ranked amongst the top 20 channels being watched in the Middle East. What that means is, all advertising from the Middle East would be directed to these channels, thus getting them more bang for the buck.
High income: You would be paid a Playback Based CPM between 1 to 15 dollars and sometimes even higher, based on your video content and the seasonality in the advertising market. After our golden handshake you yourself will be able to draw a distinction between your current earnings and earnings after our partnership.
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Sounds great right?
Those big and lofty numbers... 450 million views, 1500+ channels and 300,000 videos on line. Big numbers, I must join and become huge myself! AND OMG the YOUTUBE CASH I would be raking in due to their connections with Coca Cola and Panasonic (which was further down in the email, not shown above). Now I have an adversity to these crooked tactics MCN's use to get new blood. Time and time again I get proven right that both big and small YouTubers get screwed on promises after they joined up. So I decided to take the numbers apart and came to the following conclusion:
450,000,000 monthly views over 1,500 channels = 300,000 views per channel.
Ok, I do about 40k views a month, not a lot. 300,000 views a month sounds GREAT! Lets DO IT!
Oh wait...
450,000,000 monthly views over 300,000 videos = 1,500 views per video per month.
Ah, the cat's out of the bag. Please tell me more on how you can increase my viewership when I routinely hit 1,500 on at least 10 of my videos at any given time. And that 1,500 number doesn't even work in real life because I used simple math. I have a total op 90+ videos on-line, but only 10 of those do 1,500+ a month. See where I am going with this? They probably have 100 big view channels which pump up the average to something that looks presentable.
Oh... 12,000,000 subscribers you say? 1,500 channels leaves about 8,000 per channel. Sure, I am at ~3,600 subscribers right now, but you can bet your behind that won't grow a lick after joining an MCN. Content, Quality and appeal grows subscriber counts, not MCN's and their empty promises. And again, I used simple math. They probably have a 100 big subbed channels and a bunch of hopeful bottom feeders that they leach from.
So there you have it... you'll end up generating revenue for the MCN, yet have no benefits. They will push their top creators much like YouTube does (it's a business thing, you spend resources on that which generates a bigger return, not the other way around). The only benefit you will see is an increase in anger at yourself for being tricked into a loosing proposition. Just don't do it...
===
With over 450mn+ views a month, 1500+ channels, a subscriber and social media base of over 12Mn, [name removed] Network produces over 70 minutes of original content everyday. The network today has over 300,000 videos online.
BENEFITS OF OUR NETWORK
New Revenue Opportunities: We got 3 of our channels a 100% share of voice for the MENA region as these ranked amongst the top 20 channels being watched in the Middle East. What that means is, all advertising from the Middle East would be directed to these channels, thus getting them more bang for the buck.
High income: You would be paid a Playback Based CPM between 1 to 15 dollars and sometimes even higher, based on your video content and the seasonality in the advertising market. After our golden handshake you yourself will be able to draw a distinction between your current earnings and earnings after our partnership.
=====
Sounds great right?
Those big and lofty numbers... 450 million views, 1500+ channels and 300,000 videos on line. Big numbers, I must join and become huge myself! AND OMG the YOUTUBE CASH I would be raking in due to their connections with Coca Cola and Panasonic (which was further down in the email, not shown above). Now I have an adversity to these crooked tactics MCN's use to get new blood. Time and time again I get proven right that both big and small YouTubers get screwed on promises after they joined up. So I decided to take the numbers apart and came to the following conclusion:
450,000,000 monthly views over 1,500 channels = 300,000 views per channel.
Ok, I do about 40k views a month, not a lot. 300,000 views a month sounds GREAT! Lets DO IT!
Oh wait...
450,000,000 monthly views over 300,000 videos = 1,500 views per video per month.
Ah, the cat's out of the bag. Please tell me more on how you can increase my viewership when I routinely hit 1,500 on at least 10 of my videos at any given time. And that 1,500 number doesn't even work in real life because I used simple math. I have a total op 90+ videos on-line, but only 10 of those do 1,500+ a month. See where I am going with this? They probably have 100 big view channels which pump up the average to something that looks presentable.
Oh... 12,000,000 subscribers you say? 1,500 channels leaves about 8,000 per channel. Sure, I am at ~3,600 subscribers right now, but you can bet your behind that won't grow a lick after joining an MCN. Content, Quality and appeal grows subscriber counts, not MCN's and their empty promises. And again, I used simple math. They probably have a 100 big subbed channels and a bunch of hopeful bottom feeders that they leach from.
So there you have it... you'll end up generating revenue for the MCN, yet have no benefits. They will push their top creators much like YouTube does (it's a business thing, you spend resources on that which generates a bigger return, not the other way around). The only benefit you will see is an increase in anger at yourself for being tricked into a loosing proposition. Just don't do it...
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