Who Control CPM?

[XiaoK]

So who is exactly the people who control the channel CPM? Google or the MCN?(assume that I joined an MCN)

I message the google support, they tell me to contact my dedicated MCN for further info, as they have no control over my cpm as soon as I joined a MCN.

And then I contacted my MCN staff, they say they have no control over the channel CPM, Google does. So when it comes to problem between Google and MCN, they tend to throw the ball to each other.

Anybody know the answer? Does copyright strike affect CPM too? My playback CPM never reach $15 since I joined the network Freedom.

 

[Partnership hero]

1. Google controls it (I've heard ostensibly some MCN's can boost it by their ad sales team, but my experience with partners under such Networks says - it's a myth by the Networks (or it's enable only for a big channels).
2. It does not affect.

Period.

PS: 15$? Do you suppose it is not big?

 

[XiaoK]

1. Google controls it (I've heard ostensibly some MCN's can boost it by their ad sales team, but my experience with partners under such Networks says - it's a myth by the Networks (or it's enable only for a big channels).
2. It does not affect.

Period.

PS: 15$? Do you suppose it is not big?

never reach $15 bro, not even $8

 

[Partnership hero]

Average CPM 1-5$, did you know?

 

[kankyo11]

Google.

 

[Tarmack]

Google doesn't control CPM. They may influence it through restrictions in the bidding system (which are not 100% transparent).

CPM is an aggregated number. Every ad view is handled by bid through AdSense/Adwords. Advertisers enter their campaign size, targeting demographics and individual view bid (CPV|Cost Per View). Every view automatically displays the highest bid advertisement, assuming one exists for the demographic of person watching the video.

When you tally up all of the video views and all of the applicable ad views, you arrive at a total amount of money. Divide that money by the total number of monetized views and multiply by 1,000. This is the CPM (Cost Per Mille) that advertisers paid for their ads to be shown. Google then takes 45%, networks take X% depending on contract and you are left with RPM or eCPM (depending on who you ask) which is your net amount per 1,000 monetized views.

No one "controls" CPM. Rather it is set by the market at large, and based almost entirely on your viewers, not your channel. It is true that advertisers can target specific channels, but in the grand scheme of things, those will be minor. If advertisers aren't bidding high on keywords that target the people watching your videos, then you'll get crappy rates. It's that simple.

Further to that, MCNs of a certain size have the ability to set up large ad campaigns through "DoubleClick" which is like AdSense but for large campaigns. From what I understand, these tend to start in and around the $20,000-$30,000 range in size. However, most MCNs will target their largest channels in order to keep the big earners happy, so very little of that filters down to the little guy.

 

[XiaoK]

Google doesn't control CPM. They may influence it through restrictions in the bidding system (which are not 100% transparent).

CPM is an aggregated number. Every ad view is handled by bid through AdSense/Adwords. Advertisers enter their campaign size, targeting demographics and individual view bid (CPV|Cost Per View). Every view automatically displays the highest bid advertisement, assuming one exists for the demographic of person watching the video.

When you tally up all of the video views and all of the applicable ad views, you arrive at a total amount of money. Divide that money by the total number of monetized views and multiply by 1,000. This is the CPM (Cost Per Mille) that advertisers paid for their ads to be shown. Google then takes 45%, networks take X% depending on contract and you are left with RPM or eCPM (depending on who you ask) which is your net amount per 1,000 monetized views.

No one "controls" CPM. Rather it is set by the market at large, and based almost entirely on your viewers, not your channel. It is true that advertisers can target specific channels, but in the grand scheme of things, those will be minor. If advertisers aren't bidding high on keywords that target the people watching your videos, then you'll get crappy rates. It's that simple.

Further to that, MCNs of a certain size have the ability to set up large ad campaigns through "DoubleClick" which is like AdSense but for large campaigns. From what I understand, these tend to start in and around the $20,000-$30,000 range in size. However, most MCNs will target their largest channels in order to keep the big earners happy, so very little of that filters down to the little guy.

thanks for the info. it seems like bigger your channel, higher the cpm

 

[Rails2Revolution]

thanks for the info. it seems like bigger your channel, higher the cpm

Makes sense though doesn't it? if you were a company trying to get noticed, you'd want to put your ads in a more popular place, and since that place is more popular it would be more expensive

 

[XiaoK]

Makes sense though doesn't it? if you were a company trying to get noticed, you'd want to put your ads in a more popular place, and since that place is more popular it would be more expensive

i dont know that ads can be target at specific channel, I always thought that ads can be only target at specific type of channel contents...

 

[Tarmack]

i dont know that ads can be target at specific channel, I always thought that ads can be only target at specific type of channel contents...

They can. Generally speaking, through the Adwords interface it's not really valuable for individual advertising companies to target specific channels though. For an MCN however, it's very valuable from a network partner standpoint, likely to the detriment of the advertising company without their knowledge as the ads aren't as well targeted to the viewer.