I like a good balance of both really. Thats one of the reasons I really enjoy FunForLouis vlogs - he edits very well and includes good music and artistic shots!
I love vlogs that have some music breaks between them, a montage if you will, to show a change of setting.
BFvsGF does this with their vlogs and its great, they're my favorite vloggers right now. They've mastered their style!
Generally, I don't watch vloggers but I just found out about Casey Neistat a few weeks ago and I'm completely hooked - this guy is seriously inspirational and the way he executes his vlogs.. Just outstanding, as @Ian W. mentioned.
Definitely a combination of both. I see a lot of vlogs where people just chat about random stuff and you practically have no idea what's going on right now. Maybe include some landscaping and stuff about the actual places that you visit..
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