Vlog Branding Question

TrentVlogsTV

Whatever, I'm Getting Cheese Fries
How do vlogers brand themselves? Like how do they stick out from the crowd? I do challenge videos, but so many people do them that there isn't really a way to stick out of the crowd. Especially since so many mainstream vloggers do challenges now, they always get to the top of the search engine. This is why I want to incorporate more of a traditional style of vlogging into my upload schedule. So people can know me more personally and want to see challenges I put out.

PS I consider doing challenges vlogging. what would you call it?
 
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