VideoInk article: MCN's and the business of serving creators

It's a good article, though I kinda question the inclusion of groups like The Whistle. I suppose it makes sense for context, but I suspect the author has some undisclosed relationships out there. I'd venture that no more than a few people on this forum have ever even heard of them before.

Anyways, the real take away from this is that if you are not big, you can't expect anyone to put any time in your direction. It doesn't matter whether it is a traditional MCN, or one of the new wave because the new wave groups don't accept small channels anyways.

I did chuckle at Freedom not being on the list. I wonder what their channel to employee ratio is. :p
 
I left a comment on that article yesterday but they seem to have deleted it :p

I was wondering how he could get his research so far off, he missed some channel counts by a good 300%.
(E.g. he said AwesomenessTV have 25,000 channels when they have 91,000 or Maker have 28,000 when they have 85,000).

To be honest, some of what he says is true, some is far-fetched, on his own blog post which this article links back to he says each deal costs 4-5 figures in legal fees, I doubt this..
For the most part it should be one contract with some clauses changed, they shouldn't be re-writing the whole thing each time.. which they would need to, to get to those figures on his "$350" rate.
 
Yeah, I'd be interested to know what the sources for those figures are. On the other hand, it all seems quite obvious to me - it doesn't seem like any of these networks pretend that they're actually working hard for smaller channels, most rely on their own brand and the big name channels they already have signed to lure people in.
I think there's going to be a big shake-up soon in MCNs, especially with YouTube saying they want to be involved in brand deals etc. The current system is a bit outdated...
 
Interesting, but there's a bit too much he-said/she-said in this article for it to really be substantive. There could well be other reasons that specific brand deal was rejected.

When I worked in accounting, our worst clients were the smaller ones--they wanted too much, and they rarely knew what they were doing and ended up wasting your time. They just weren't worth the aggravation.
 
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