Video title

[BlameitonSugar]

So, here I am with some more advice.

This is about naming your video. Firstly, some popular YouTubers like to write it all in big letters. I prefer capitalizing every word, but even Caps Lock letters are better than writing it all in small letters! Secondly, the amount of words - my videos will be named with no more than three words, because I like to keep it short. Finally - what the title says. You probably know that it should be the topic of your video, but, it also has to intrigue the audience. As long as it's not surreal you're good with it. An example of bad video titles are Marcus Butler's vlogs lately. I love Marcus' videos and Marcus himself, but, let's just say that EATING THE WORLDS HOTTEST CHILLY is not appropriate for a vlog of his entire day with many even but has a 30 seconds skit of you eating a pepperoni. So, as long as your videos live up to the expectations your title sets, viewers won't be disappointed.
And again, I am saying all this as a person who watches videos, I still don't have that much experience with content creating and getting noticed but I know what can make me stop watching someone's videos.

 

[Philip Zeplin]

Advice is all good to share - but keep in mind, that in any group, the consumer (you) rarely know why you actually click stuff, or why you don't. For instance, neuroscience shows that, while smokers say that the images on cigarettes make them want to smoke less, a brain scan shows that it actually makes them want to smoke more.
Point being, that the consumer rarely knows the whole truth about themselves, and why stuff works (or doesn't).

For instance, the title "EATING THE WORLDS HOTTEST CHILLY" is, in my mind, a perfectly fine video for a 30 second skit about eating hot food. Of course the title should be relevant to the video, that goes without saying (and anything else would actually be against the YouTube terms of service). That said, there are channels that specifically market their videos with only writing titles in small letters - in the opposite end, I, personally, find it frustrating to read from people that Capitalize Every Single Word - BUT I gladly do it on my own videos, because it works. Many large channels choose to capitalize all letters, because it makes the video stand out more in the search results.

(Very) Long story short - saying what you like, and don't like, is a super way to help out the community. But calling it advice isn't really right - you don't have the experience/insight/analytics to back any of it up. It's not advice, it's your personal opinion about what you like on YouTube - at best, it's advice advice without anything to back it up.

Instead, people should be focusing much more on the significance of the SEO weight that the video title carries.

 

[BlameitonSugar]

...For instance, the title "EATING THE WORLDS HOTTEST CHILLY" is, in my mind, a perfectly fine video for a 30 second skit about eating hot food...

...(Very) Long story short - saying what you like, and don't like, is a super way to help out the community. But calling it advice isn't really right - you don't have the experience/insight/analytics to back any of it up. It's not advice, it's your personal opinion about what you like on YouTube - at best, it's advice advice without anything to back it up....

I don't think I explained it well - the video is a vlog, he records himself all day and would probably have a better event of the day to name the video after, but he probably believes that this will attract more viewers.

Well, I'm pretty sure advice is actually an opinion that's put out there hoping to help people. If you ask me for an advice on a certain situation, I'm gonna tell you my opinion on what's the best thing to do, am I not? Also, I don't think most people on this forum where we share advice or opinion are experts, psychologists or professional advice givers. Therefore, everyone's opinion is welcome.

Another thing, I am sure about why I 'click stuff', I think, because they need to attract me in order for me to click them. And this is exactly my advice on how to attract people to click your video trough your video title.

 

[Philip Zeplin]

I don't think I explained it well - the video is a vlog, he records himself all day and would probably have a better event of the day to name the video after, but he probably believes that this will attract more viewers.

And I'm sure it does! It's also a much more SEO friendly video title, than "What I did today - vlog".

Well, I'm pretty sure advice is actually an opinion that's put out there hoping to help people. If you ask me for an advice on a certain situation, I'm gonna tell you my opinion on what's the best thing to do, am I not? Also, I don't think most people on this forum where we share advice or opinion are experts, psychologists or professional advice givers. Therefore, everyone's opinion is welcome.

Everyone's opinion IS welcome. I don't believe I said anything to the contrary?
What I DID say, is that your advice is founded in very shaky ground, with no personal analytical insight into it. That's like a virgin giving advice on sex, based on what he picked up in movies. (That's a harsh comparison, I grant you that, but I hope it makes it clear what I'm trying to say)

Another thing, I am sure about why I 'click stuff', I think, because they need to attract me in order for me to click them. And this is exactly my advice on how to attract people to click your video trough your video title.

You're really not. That's not you specifically, it's me, and the rest of the human population. It doesn't just matter about clicks, but why you buy things and do things in general. The vast majority of decisions you make, aren't made by the reasons you think they are.
I already gave the example with cigarettes, but I can give more:
In the 90's, Pepsi did the "Pepsi Experiment", where they made a blind taste-test with Pepsi and Coca Cola. About 2/3rds of people said, without knowing which cup contained which soda, that they preferred Pepsi over the Coca Cola. That, however, changed absolutely nothing, and people continued buying Coca Cola instead of Pepsi, even though statistically people liked the taste of Pepsi more.

I can also give a personal example: I run A/B landing page tests. In one, prior to putting it up, I did some opinion research. In that, one example of the page shows a scantily clad woman with a laptop. By far, most people felt that it had nothing to do with the page, that it didn't communicate the message, and that it didn't fit with the rest of the page or product. That page, with the woman, is however the one selling the product best.

Personal, subjective, accounts on why we take the actions we do, in relation to marketing, are very incorrect.

 

[BlameitonSugar]

I'm not saying it's a bad way to attract viewers, the bad thing is that it's a bit of a cheat.

Well that's just us humans being messed up.

 

[Philip Zeplin]

I'm not saying it's a bad way to attract viewers, the bad thing is that it's a bit of a cheat.

Well, if it's in any way relevant, I don't see it as a "cheat", I just seeing it as being clever.
If the video has nothing to do with it, then it'll tank in views pretty quickly. YouTube tracks inbound traffic from specific searches, can see how long those people watched the video, and their reaction (whether they just left, rated it down, up, or whatever). If the video ranks for the search term "EATING THE WORLDS HOTTEST CHILLY", but people continually quickly leave the video, and/or rate it down, and isn't engaging with them (note that negative activity, such as negative comments, can still be considered engaging), it'll stop ranking pretty soon.