Video title vs video tags

A tag is a keyword that you are adding to your video. These keywords describe and highlight the content that is in your video. Additionally, tags are extremely beneficial for getting addition views of your video. One of the biggest tips to remember when choosing your video’s tags is be relevant to you video. You want to make sure that your tags accurately describe the content of your video. The more relevant your keywords the more views you will receive.
Types of tags
There are many different types of tags and they all serve a different purpose.
  1. Specific: these are keywords that are specific to the content in your video. The topic of that specific video needs to be highlighted in the tags. Often times when you are typing words, Youtube will give you suggestions of keywords and phrases. If these apply to your content you should use them, however you should also add generic versions of those same words.
  2. Compound: these are tags with two or more words used. Many people will tag the title of their video. If you choose to do this make sure you leave out propositions (and, as, or, etc) because Youtube ignores these words and you only have 500 characters for your tags. You should try to use all 500 characters allowed, but you don’t want to waste them on words that will be ignored.
  3. Generic: these are tags that have to do with the overall topic of your video. An example of this may be “DIY”, “How to”, or “vlog.” These words are probably going to be tags that you use in all of your videos. It is important to have a group of constant tags that are generic throughout your channel.
 
Just wanted to add that in addition to titles, tags and descriptions containing your keyword, it's important that the spoken video content also contain the keyword phrase, ideally somewhere near the beginning. YouTube does parse the auto-generated closed caption file and includes that in the algorithm, even if it's a small part of the equation. So, it's important to go check the auto-generated closed caption file to make sure it's somewhat correct. For instance, I have a low carb cooking channel, and I probably say "low carb" about 15 times in every video. But for some reason YouTube often hears it as "low CARD" instead of "low carb." And that's a huge missed opportunity to have my keyword phrase included in the entire SEO equation multiple times. So, quickly scan the auto-generated closed caption file and correct any glaring mistakes in the wording, particularly checking the spelling and accuracy of your keywords for that particular video. Then save and publish the updated, corrected CC file and unpublish the auto-generated one with the errors. This helps YouTube's algorithm, but more importantly it helps hearing impaired viewers enjoy your content.
 
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