Top 10 Indie Fitness YouTubers who made a name for themselves + net worth/valuation of their brands

Jason Rogers

New Member
I decided to post this here since people are genuinely interested in what various YouTubers make, whether multi- million subscriber mega-stars or smaller but somewhat known channels. I decided to collab 10 YouTubers who made names for themselves in the fitness-centered community, and their projected earnings/brand valuations. Let's take it from the top here:

1.Rich Piana
Being former Mr. California and having a list of acting credentials, Rich Piana is known mostly for his YouTube vlog style videos where he would often drive around while his ex-wife Sara Piana would film him in the car/etc. Rich has also done collabs with a myriad of other popular fitness YouTubers, and has a supplement line/company. Here's the breakdown:

Estimated net worth: $255,000.00
Website valuation: $17,000.00
Supplement line sales/clothing/revenue per annum: ~$31,860.00
Adsense/website advertising revenue per annum: $102,000.00-$109,000.00
Paid appearances/etc.: Unknown, but probably less than $20,000.00 annually.

2.Vegan Gains
Once known as a psychopathic vegan with an agenda to kill meat eaters, Vegan Gains, AKA Richard Burgess, is now a pretty popular vlogger who does debates, roasts, and weightlifting videos, plus casual videos with his girlfriend. Vegan Gains too has collaborated with various popular YouTubers. Here's the breakdown:

Estimated net worth: $38,000.00.
Patreon revenue per annum: ~$24,850.00
Adsense/website advertising revenue per annum: $50,300.00-$64,000.00
Paid appearances/etc.: Probably doesn't command much, so likely $0 or not much above

3.Nathan Figueroa
Formerly a regular gym goer with a passion for video editing/craftsmanship and weight lifting, Nate grew in popularity solely from associating himself with the then more popular Jason Genova, a fitness YouTube celebrity from Delray Beach, Florida, which is presumably the area where Nathan grew up/lives around. Nate now is a much larger channel, and does many eating challenge videos, now often featuring his girlfriend Livia in them. Here's the breakdown:

Estimated net worth: $70,000.00
Adsense/website advertising revenue per annum: $38,690-$51,503
Paid appearances/etc.: Probably doesn't command much, so likely $0 or not much above

4.Tiger Fitness/Marc Lobliner

A prominent businessman who later went on to be a guru in the supplement company of the fitness industry, plus a media/YouTube personality in the fitness world, Marc Lobliner and Tiger Fitness are one big entity that commands wealth. Here's the breakdown:

Estimated net worth: $110,000.00
Supplement line sales/clothing/revenue per annum: ~$23,115.00
Adsense/website advertising revenue per annum: $37,940-$50,495
Paid appearances/etc.: Unknown, but probably less than $10,000.00 annually

5.Jason Blaha
Known for his controversial claims, Jason Blaha and his channel brand Juggernaut Fitness TV has made a name for himself primarily by roasting/vlogging about YouTubers and ranting others. Blaha removed his subscriber count, but still gets many views. Here's the breakdown:

Estimated net worth: $18,960.00
Adsense/website advertising revenue per annum: $8,100-$20,229
Paid appearances/etc.: Unknown, but most likely $0


6.Infinite Elgintensity
He's known for his odd-style videos where he flexes his traps and does deadpan humor while roasting and insulting members of the YouTube fitness community, specifically Crossfitter. He has made a name for himself with his video series "Exercises In Futility," which have gathered millions upon millions of views. He gets lots of traffic nowadays. Here's the breakdown:

Estimated net worth: $118,960.00
Supplement line sales/clothing/revenue per annum: ~$5,100-$7,800
Adsense/website advertising revenue per annum: $13,900-$26,229
Paid appearances/etc.: Unknown, but most likely $0



7.EnhancedAthlete
Some guy that became popular through his steroid use/vlogging/carefree/traveling lifestyle. That's pretty much all I can surmise about this guy from his videos. Here's the breakdown:

Estimated net worth: $2,000,000.00
Adsense/website advertising revenue per annum: $9,234-$18,123
Paid appearances/etc.: Unknown, but most likely $0



8.Blackstone Labs/PJ Braun
A supplement company run by bodybuilder PJ Braun, a South Florida native and sponsor of Jason Genova. Blackstone Labs is a top-end supplement company that makes plenty of sales all around the U.S. for the most part, and makes decent revenue. Here's the breakdown:

Estimated net worth: $200,000.00
Supplement line sales/clothing/revenue per annum: ~$61,000-$76,000
Adsense/website advertising revenue per annum: $9,510-$16,229
Paid appearances/etc.: Unknown, but most likely under $10,000.00 annually



9.Jason Genova
Known as the "ment bringer" or one of his many other aliases, Jason Genova is known as a legend in the fitness community for his awkward behavior and frantic associations with the Delray Misfits YouTube channel. Jason is an aspiring bodybuilder, and often does video collabs or vlogs about him and his time in the gym and bodybuilding/diet. Here's the breakdown:

Estimated net worth: $10,200.00
Adsense/website advertising revenue per annum: $9,930-$20,995

Paid appearances/etc.: Probably doesn't command much, so likely $0 or not much above

10.Andy Harglesis
A believed-to-be former YouTube trolling legend turned philosophical/motivational speaker. Andy Harglesis was believed to be a 4chan meme, which turned out to actually be an actual person running a fitness channel and motivational advocate for the community overall. Andy Harglesis gained some popularity for associating with the YouTube fitness community drama throughout 2011-2014 era, which consisted of the myriad of steroid-rampant fake natties making names for themselves. Andy now runs in conjunction for a female powerlifting promotional network and posts videos of female weightlifting. Here's the breakdown:

Estimated net worth: Unknown, but probably not above $25,000.00
Adsense/website advertising revenue per annum: $2,300-$6,952
Paid appearance/etc.: Unknown, but most likely $0

I hope you enjoyed this list! All figures were calculated using domain/traffic algorithm tools and ad types/viewer engagement estimates/etc.
 
Thanks for posting this, it was fascinating to read.

Just one question: What do you mean by "net worth"? Are you referring to the value of their channel or the net worth of the person? How did you calculate it? (OK...that's 2 questions...)
 
I'm pretty much referring to the worth of their YouTube channel. Since even the lowest channels I've mentioned gather a steady rate of tens of thousands of monthly views at the least, there's still some evident value in possessing the channel itself for various purposes (marketing/selling, self-promotion, etc.). Obviously, a channel can have tons of subscribers and they can all be fake and have zero traffic -- that's typically only worth what I'd call "number power," but that's far less desirable than a real view-driven channel with possibly far-fewer subscribers since views are what can make money -- subscribers just make you look like you might be worth more, but the number alone is meaningless if they're mostly all or all fake. Since building real subscribers to such a high-number can be hard, many people try "padding" the number with fake ones to affect things like YouTube search algorithms/recommendations and hope that more fake followers leads to more real ones too.

Of course things like certain branding, niches and etc. can affect channel worth too. Someone may be less interested in buying a toilet paper YouTube channel vs. one based on comedy/pranks since the traffic/market/followers may not be the main target market.

I'll post some updates on the info/metrics when I get a chance.
 
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