The FTC is cracking down on paid promotions on YouTube

[CrashCraze]

I think it's good that people may need to disclose more! I've really admired how clear all the British YouTubers tend to be about paid products. Even their Britain's Got Talent show has removed advertisements that are often on the cups in America's Got Talent.

Spoiler

Clear water glasses and patriotic mugs in the UK version:

American Dunkin' Donuts lol:

Labels are front and center for the video camera!

Little things like that are subtle and many go unnoticed by many, but I still think they make an impact. Similar things also happen all over the place in American TV! x_x I really hope there is an overall shift (not just on YouTube) in the USA towards being more upfront about where sponsorship came from, and I'm glad people are starting to bring this up. I've always been happier and more willing to watch a video when the creator states that they were paid to include a product in their video. I don't like it when they sneak stuff in and bury the paid promo information at the bottom of their video description. I consider that to be deceptive.

Its crazy you mentioned this because when I was watching with my parents I pointed out the subtle dunkin promo and my parents had no clue! Its really insane how bombarded society has become with logos, ringtones and commercials everywhere! I agree with everyone saying disclaiming is so important to ones audience because it really authenticates you as a person! Not a spokesperson! Being sponsored shouldn't be something hidden and behind scenes instead it should be announced and clear to your audience!

 

[Yachts For Sale]

Please note that current requirements are that disclosure should be done up front in the video and at the top of the description.

Then that is what I shall have to do.
I'm pretty sure though that I would be held to OFT regulations though rather than FTC, since I have a British business? Although I daresay that OFT regs are even more stringent, and I shall also have wear a hat with "PAID CONTENT" written on it throughout the video...