The downfall of mcn's

six cylinder

Keeping Yttalk safe since 1967 im the Vigilante
Okay are we starting the see the downfall of these company over the years they helped create YouTube but they are failing apart. There's yuesch that fallen years ago. We got machinma who's terrible I've seen reports of terrible support 40/60 cuts and auto lock ins every one who signed under them always talks how bad they are. Now we Polaris who was doing some shady things with their Polaris civil war thing talking crap behind a certain YouTuber to another. You think these will soon all fall since things like sponsored ads people now read in videos , pateron and the tip jar ?
 
tbh I think they will always be useful to larger YouTubers, since they tend to offer actual useful benefits, but for smaller YouTubers where they basically just offer royalty free music nowadays, along with a dashboard no better than YouTubes, and the promise of higher CPMs.. idk I'm sure people will still join for the hype, but I can see more people coming to senses of how much a network actually benefits them for the money they lose to them.

And even larger YouTubers who have initiative to approach brands wouldn't really need a network anyway.

I think if a network were to stand out among the current ones right now, it would be one that offers more than just your usual royalty free music, etc. Because really, even 10% of your profit for music.. Correct me if I'm wrong but I just don't know any networks offering small channels worthwhile benefits nowadays.
 
As I have written here many time, MCN are worthless. Absolutley no need in them. Currently it is atavism.
The only way to stay on the market for them now is to produce applications/perks for YouTubers.
 
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