I guess it depends on what kind of sport, I know that some sports will copyright the videos right away, like NFL.
But then again, for me, live footage seems to do fine, but it has been two years ago the last time i got some live footage!
You'd have to purchase any an all rights needed from the sports organization, possibly the team (or even members) playing, and the network who's footage you'd be using.
Depending on the sport, it could cost in the millions to billions of dollars yearly.
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